Celebs live and die by their brand--and so does your company. Here are lessons from Bono, Kim Kardashian, Tiger Woods, and other huge stars on reinvention, staying relevant, and remaining true to yourself.
Magic Johnson is a legend in both basketball and business. But his most important teachings are not mastering a jump shot or commanding a board room. The lessons we can all learn from Earvin relate to being a better human being.
To a certain extent, the reason Charlie Sheen may not be seeking the proper help or may not be getting better is because there are hangers-on close to him who stand to benefit from that decline. Sheen and his coterie of enablers with a business plans aren't the only such instances. If fame is a kind of stock, these are its most famous short-sellers.