Linking a brand with a cause isn't just nice for the planet, it's also nice for the bottom line. Chipotle, PetSmart, and Yoplait show you how to do well and do good.

Facebook Deals lands in Italy, Germany, France, Spain, and the U.K. today.

December 1st is World AIDS Day and here are a few ways to participate.

The annual GoodPurpose Report was released today, spelling out consumer preferences in emerging markets like India and China.

How one organization, Population Services International, is using traditional and untraditional marketing to save lives.

Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. According to this new survey from the Pivot Center, the answer is cause marketing.

Are moms the most untapped market in sustainability-related product campaigns?

92% of moms want to buy products that support causes.

Bonterra Vineyards and Growing Power partner up to support healthy foods for all.

There's a lesson in cause marketing to be learned from the laudable partnership.