cause marketing | Fast Company

FACEBOOK DEALS | Comment

Facebook Deals Launches in Europe, Architecture for Humanity and Benetton Early Adopters

BY Jenara NerenbergMon Jan 31, 2011

Facebook Deals lands in Italy, Germany, France, Spain, and the U.K. today.READ»

WORLD AIDS DAY 2010 | Comment

5 Ways to Get Involved on World AIDS Day

BY Jenara NerenbergTue Nov 30, 2010

December 1st is World AIDS Day and here are a few ways to participate.READ»

CAUSE MARKETING | Comment

Consumers in Emerging Markets Are Even More Cause-Centric Than Western Counterparts

BY Jenara NerenbergThu Nov 4, 2010

The annual GoodPurpose Report was released today, spelling out consumer preferences in emerging markets like India and China.READ»

HAITI | Comment

Lo-Fi Social Marketing Is Saving Lives in Haiti

BY Jenara NerenbergThu Oct 28, 2010

How one organization, Population Services International, is using traditional and untraditional marketing to save lives.READ»

SIMON MAINWARING | Comment

Why Brands Must Start Caring About Something Other Than Themselves

BY Simon MainwaringTue Oct 26, 2010

Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. According to this new survey from the Pivot Center, the answer is cause marketing. READ»

MOMS | Comment

Another Mother Moment: Choosy Moms Select Sustainable Brands

BY Jenara NerenbergFri Sep 17, 2010

Are moms the most untapped market in sustainability-related product campaigns?READ»

CAROL CONE | Comment

Cause Marketing Hits the Mother Lode of Support: Study

BY Jenara NerenbergThu Sep 16, 2010

92% of moms want to buy products that support causes.READ»

SLICE O' WINE | Comment

Urban Farming Gets a Swanky Boost from Organic Wine-Maker, Bonterra Vineyards

BY Jenara NerenbergWed Sep 15, 2010

Bonterra Vineyards and Growing Power partner up to support healthy foods for all.READ»

CAROL CONE | Comment

How Vera Wang's Breast Cancer Awareness Campaign With Kohl's Could Get Lost in "Sea of Pink"

BY Jenara NerenbergThu Sep 9, 2010

There's a lesson in cause marketing to be learned from the laudable partnership.READ»

CAUSE MARKETING | Comment

Cause Marketing Gets a Lift From "Superman," OfficeMax

BY Jenara NerenbergMon Aug 2, 2010

It's a bird! It's a plane! It's a joint venture between Participant Media and one of the country's biggest office supply retailers!READ»

SUMMIT ON THE SUMMIT | Comment

LIGHTS, CAMERA, WATER

BY Simon IsaacsWed Jan 6, 2010

As with AIDS in the early 90's, celebrities are beginning to play a key role in raising awareness and galvanizing support for clean water, an issue often easily ignored in the comfort of our living rooms.READ»

CAUSE MARKETING | Comment

5 Years After the Tsunami : Lessons Learned in Corporate Humanitarian Assistance

BY Simon IsaacsSat Dec 26, 2009

5 years ago today, the Indian Ocean Tsunami killed over 230,000 people and left many millions in need of emergency relief. The disaster was met by an outpouring of generosity from the private sector. Since 2004, I have played a role in assisting companies looking to help in the aftermaths of disasters in New Orleans, Pakistan, Myanmar and China. Following are a few key lessons I've gleaned.READ»

CAUSE MARKETING | Comment

The Gift of Giving: Top Holiday Cause Marketing Campaigns

BY Simon IsaacsMon Dec 21, 2009

This season, Americans will spend upwards of $450 billion on holiday giving, spending roughly $380 per household on gifts (down from last year's estimate of $418) according to the Conference Board. While retail spending is expected to ...READ»

CAUSE MARKETING | Comment

Cause Marketing Even More Important for Women In Down Economy

BY Stephanie SchomerTue Oct 20, 2009

What do female consumers want from companies? The answer is simple: They just want them to be good. In 2007, Self magazine released results from a study titled GOOD, which examined how women react to cause marketing. Its findings ...READ»

CAUSE MARKETING | Comment

JackTheDonkey.com is growing up nicely

BY David KatzTue Sep 22, 2009

something like this will go out in the first newsletter (to those who signed up for Jack's newsletter...I'm not a fan of spam) you can also read the blog posting here to make 1.1 cents for the charities on Jack: http://www.jackthedonkey.com/JackDonkeyBlog_MTk=.htmlREAD»

CAUSE MARKETING | Comment

Randy Newman wasn’t quite clear enough…

BY David KatzTue Aug 18, 2009

Why? Because I looooooooooooooooooooooooooove LA. Or more specifically, the people you meet just being in LA (when you’re not stuck in traffic).READ»

TRANSPARENCY | Comment

Cause Marketing: Should There Be Transparency?

BY Heather SherbertThu Nov 27, 2008

As the holidays approach, no matter where you live, what religion you are, or what holiday you celebrate, you are probably one of the millions of people around the world who will get together with their friends and family to ...READ»

SOCIAL RESPONSIBILITY | Comment

New York Women Social Entrepreneurs Roundtable Nov 7, 2008 - Join me there

BY Karma MartellFri Oct 3, 2008

Recently, I had the good fortune to become involved with the dynamic New York Women Social Entrepreneurs (NYWSE) NYWSE supports and promotes women social entrepreneurs through workshops, networking opportunities, and a book ...READ»

KARMA MARTELL | Comment

Will Corporate Social Responsibility Survive the Financial Market Implosion?

BY Karma MartellFri Sep 19, 2008

Financial Times columnist Adam Jones asks if CSR will wither and die in light of the current crisis on Wall Street. Read his blog column here. It's the perfect "legit" excuse to take a pencil through CSR initiatives ...READ»

ECOSYSTEMS | Comment

Going Green: The Top 100

BY Karma MartellMon Sep 8, 2008

Always On recently posted the Top 100 private Cleantech companies, which will be feted at next week's Going Green conference in Cavallo Point, San Francisco, CA. Here's a list of the winners: For a link to the ...READ»