"The Friskies" represents the first major brand initiative to fully harness power of LOLZ-worthy cat content. But what’s taken cat-adjacent companies so long to pounce on such a seemingly juicy marketing morsel?
A new NYC company commissions and films online video for clients and then handles distribution in-house. Their first project involves a version of deadmau5's and Michael Phelps's favorite headphones--for cats.
Forget poking on Facebook or IMing people, shaking a hand or putting an arm on someone else's shoulder is where social interaction really begins. In Japan, this need for touch has extended to a focus on pets, including cafes for petting cats. Will emphasizing touch be a new trend in the U.S.?