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Consumers in Emerging Markets Are Even More Cause-Centric Than Western Counterparts

BY Jenara Nerenberg | 11-04-2010 | 4:52 AM | WORK/LIFE

The annual GoodPurpose Report was released today, spelling out consumer preferences in emerging markets like India and China.READ MORE›

Cause Marketing Hits the Mother Lode of Support: Study

BY Jenara Nerenberg | 09-16-2010 | 11:46 AM | ETHONOMICS

92% of moms want to buy products that support causes.READ MORE›

How Vera Wang's Breast Cancer Awareness Campaign With Kohl's Could Get Lost in "Sea of Pink"

BY Jenara Nerenberg | 09-09-2010 | 9:42 AM | ETHONOMICS

There's a lesson in cause marketing to be learned from the laudable partnership.READ MORE›