Carol Bartz was unceremoniously fired by the chairman of Yahoo's board via a phone call. In 2006, a well-known national electronics retailer created some less than favorable PR when the company fired hundreds of employees through e-mail. What's next? Text! A humorous look at how to can employees in 17 chilly syllables.
International expansion can happen almost by accident — if you're a consumer Internet company, you get offered a deal by a big German partner, or if you're an enterprise software company, your sales guys sign a bluebird deal in Japan to make the quarter — but that rarely turns out well.
When news leaked out that Yahoo might be deep-sixing the world’s favorite bookmarking site, the Internet lit up with angry comments. But disciplined companies must be ready to kill their little darlings. Here’s why Yahoo’s move may make sense.
Think the scrutiny of managing the Yahoo fishbowl is unnerving? Maybe you wouldn't be fazed by having all those eyes on you if you'd grown up with pig eyeballs on your dinner plate. The CEO of Yahoo on the challenges of leading, making mistakes, and cursing people out.
It's hard to think of a more daunting job than succeeding Jerry Yang as CEO of Yahoo after the company's stock dropped from $33 to $12 during the last year of his tenure. But Carol Bartz has done it before.
Before getting into how we feel about Yahoo’s new marketing campaign, let’s get the news out of the way. The company's new slogan is "It Starts With Y!ou." That’s their spelling (or misspelling), not ours. Yahoo is spending more than $100 million on the campaign.