In this excerpt form his new book "Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy," author Terry Tamminen examines the state of carbon management and the companies that are taking advantage of this shift to a green economy or those being burned.
Most of us have only a vague idea of our daily carbon emissions; we know that riding the train to work is better than driving, but not by how much. Industrial designer Nick Hunter wants to change that with his wearable carbon credit meter, which gives wearers a monthly allowance of carbon credits to use on transportation.
It may not be a popular thing to say, but all the feel-good talk about carbon emission policies may be obscuring a bigger and more important problem: Our society's long-entrenched habit of rampant over- consumption. When we focus on carbon-emissions, are we postponing a change in consumer behavior that could be more beneficial over a long time?
Without weighing in on the global warming debate about the actual amount of man-made climate change, it is clear today that:
Carbon credits (permits that allows the holder to emit one ton of CO2) are often maligned because it's impossible to know how much carbon is actually reduced from their purchase. In many carbon markets, buyers are only able to purchase blended carbon credits that make it difficult to know where the credit is actually going.
Would you watch a TV network just because it is somehow "greener" than the others? NBC Universal is betting on it. The company claims that polls show that its reputation as a green network is recognized among 82% of ...
Carbon cap-and-trade efforts are becoming one long chain of unintended consequences. To whit: Greenpeace released a report arguing that allowing official trade in carbon credits representing forest preservation would crash the price of carbon by up to 75%.