Get ready for the newest way to grab some wheels when you need them. The service, launching in November in San Diego, is gunning for Zipcar by making it easier to pay for and drop off your borrowed car.
Encouraging people to use public transportation by giving them free access to cars may seem counterintuitive, but Austin is doing just that. Last fall, the city partnered with Daimler to launch Car2go, the nation's largest car-sharing initiative. The program lets city workers tap a free network of 200 smart cars and designated parking spaces for work errands -- and pay by the minute to check a car out for personal use. In the first four months, demand was triple original estimates, and more than 1,000 employees climbed into the (shared) driver's seat.
Jerome Guillen has used Daimler's Smart brand to launch Car2go, a car-sharing service. Its program pilot, in Ulm, Germany, has attracted nearly 10% of the city's driving population; its first U.S. initiative begins later this year, in Austin.