For a century, food brands have toyed with images of explosions, hoping to (figuratively) explode off the shelf. It was only a matter of time until the explosion blasted off the package. So how that branding trend begin, and how did ...READ»
About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for using pseudo-science.
Is it true ...READ»
Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»
While you were sleeping, innovation plotted its comeback. Here's today's innovation news:
President Obama's auto task force appears ready to keep GM and Chrysler afloat with more bailout loans, pending concessions from ...READ»
