When President Obama showed the power and potential of Facebook, Twitter, and YouTube in 2008, every politician and their chief of staff's mother jumped on the social media bandwagon. Yesterday Obama joined Instagram. Here are several other networks he--and his rivals--should be on.READ»
Regardless of how you try to change the world, you must first launch a campaign: an energetic effort to win support for your idea. Whether it's a book launch, introducing a new product, or getting elected or promoted, these five steps will help you map out your path to success. READ»
New research from Pew highlights the high civic enthusiasm of social media users. When the scramble for Facebook fans is exhausted, the study suggests, LinkedIn could become the new political battleground.READ»
The guys behind the Obama campaign’s game-changing digital strategy are going to work for the largest ad agency in the world. Rospars tells us why that makes sense, and how it will make them even better at serving blue candidates.READ»
It used to be essentially impossible for a congressional candidate in one state to raise money from potential supporters in other states in any kind of cost-effective way. With Google AdWords and Facebook, everything changes.READ»
After next week's election, pay close attention to how many elected officials end their web use. It's a trend some are noticing among politicians, who may take to the Internet during campaigns -- yet tone down the tweets and Facebook posts once in office.READ»
Candidates are still skeptical about the role of social media. Even though Facebook boasts more than 130 million active users in the U.S., many campaigns are spending less than 5% of their budgets online. Here's why that isn't good enough.READ»
A small business or startup company looking for a proven method to compete for the attention of prospective customers, can get marketing ideas and find niche sales opportunities by gathering competitive intelligence about their ...READ»
Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»
We all know Apple gets "it." iMac. iTunes. iPod. iPhone. All-in-one monitors. The list goes on. But what is "it" and why do they so consistently get "it"? Vision? Innovation? Is it all wrapped up in ...READ»
1. Broadband Inadequacy
A lot of guys don't even know they have connectile dysfunction, but you can tell when someone has been cured because they've got a little extra broadband in their browser. Right, Sprint? Wink, wink. Of ...READ»
