Campaigns

Who Gets "It"? Marketers That Develop Brand "Programs", Not "Campaigns"

Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»

Who Gets "It"? Apple Does.

We all know Apple gets "it." iMac. iTunes. iPod. iPhone. All-in-one monitors. The list goes on. But what is "it" and why do they so consistently get "it"? Vision? Innovation? Is it all wrapped up in ...READ»

Three Examples of Dirty Marketing Campaigns

1. Broadband Inadequacy A lot of guys don't even know they have connectile dysfunction, but you can tell when someone has been cured because they've got a little extra broadband in their browser. Right, Sprint? Wink, wink. Of ...READ»

• A Dirty Shame