Here's Obama CTO Harper Reed on everything from how thinking like a precocious child helps you learn new things, to how to be the CEO of your life. But be warned: Dude works blue.
The mobile for health industry in Africa continues to expand. "We can teach larger organizations a lot," the group's founder tells us. "We move really fast."
How, exactly, does neuromarketing work? Darryl Howard, the founder of Attraction Pattern Research and a consultant for two Republican winners in this week's elections, agreed to share specific examples of his work.
Advertising is going through a huge sea change thanks to social networks and video networks like YouTube. This isn't your father's TV ad network system anymore. One of the most innovative companies in the new advertising spaces is Involver. They build campaigns for some of the world's largest and best-known brands. I found this so important to study that I split the conversation I had with Involver's CEO, Rahim Fazal, into four parts. Here's the first of those four.
Advertising is going through a huge sea change thanks to social networks and video networks like YouTube. This isn't your father's TV ad network system anymore. One of the most innovative companies in the new advertising spaces is Involver. They build campaigns for some of the world's largest and best-known brands. I found this so important to study that I split the conversation I had with Involver's CEO, Rahim Fazal, into four parts. Here's the second of those four. Start with Part I.
Advertising is going through a huge sea change thanks to social networks and video networks like YouTube. This isn't your father's TV ad network system anymore. One of the most innovative companies in the new advertising spaces is Involver. They build campaigns for some of the world's largest and best-known brands. I found this so important to study that I split the conversation I had with Involver's CEO, Rahim Fazal, into four parts. Here's the third of those four. Start with Part I.
Advertising is going through a huge sea change thanks to social networks and video networks like YouTube. This isn't your father's TV ad network system anymore. One of the most innovative companies in the new advertising spaces is Involver. They build campaigns for some of the world's largest and best-known brands. I found this so important to study that I split the conversation I had with Involver's CEO, Rahim Fazal, and its CTO, Noah Horton, into four parts. Here's the fourth of those four. Start with Part I.
Before getting into how we feel about Yahoo’s new marketing campaign, let’s get the news out of the way. The company's new slogan is “It Starts With Y!ou.” That’s their spelling (or misspelling), not ours. Yahoo is spending more than $100 million on the campaign.
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