Before getting into how we feel about Yahoo’s new marketing campaign, let’s get the news out of the way. The company's new slogan is “It Starts With Y!ou.” That’s their spelling (or misspelling), not ours. Yahoo is spending ...READ»
There's a rumor that the majority of first posts from newbies on Twitter goes something like "Just trying to work out what Twitter is for!" It's undoubtedly a successful invention, yet sometimes it feels like a solution in ...READ»
President Obama has availed himself of almost every major medium in this month's PR blitz. 60 Minutes, Jay Leno, ESPN, CNN, primetime press conference, The New York Times. Now he's taken to the Web, keeping Americans apprised of his ...READ»
Chris Hughes has helped to create two of the most successful start-ups in modern history, Facebook and the Barack Obama campaign. Now, the online organizing guru is jumping back into entrepreneurial life, but keeping progress close to his heart.READ»
Never have we seen an elected president, and maybe even any single person come into the spotlight as quickly, and with as much force as Barack Obama has over the last 4+ years. If online search (googling) can give any ...READ»
Both candidates used the Internet to reach America's voters. But Team Obama mastered the medium early and exploited it to the hilt: from an active texting strategy to the MyBarackObama.com social networking site. And along the way, Obama's technology strategy changed the face of politics -- and perhaps the U.S. government -- forever.READ»
In a last-minute campaign effort, Obama's team has launched a full force Video Game Campaign extending the candidate's reach into the 18-34 market.READ»
Attractive, twenty-somethings canoodling and exchanging minty kisses. Friends locked in tight embrace. Dentyne's provocative new ad campaign is hard to miss.READ»
As the U.S. presidential campaign get's insaner by the minute, it's providing great examples/lessons for corporate communicators and marketers.
Today the Obama campaign offers a great example of clear, hard-hitting communication in ...READ»
When I was in college, I worked for a non-profit, unaffiliated organization that registered people to vote, specifically targeting young people. We would drive to supermarkets and movie theaters, wherever there was foot-traffic, and ...READ»
In an e-mail today addressed to her supporters, Hillary Clinton offered her thanks and expressed a willingness to help the Democratic party unite behind Senator Obama. On Saturday, she plans to hold an event in Washington that will ...READ»
