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Super Bowl Ad Stories: "Old, Stodgy" Mercedes-Benz Fights Back on YouTube, Twitter

This Super Bowl, Mercedes translated its century-old brand to younger audiences through social media--and with the help of tennis superstar Serena Williams, Fall Out Boy's Pete Wentz, and Run-DMC's Rev Run.READ»

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Cadillac Turns To A 28-Year-Old To Reinvent The "Standard Of The World"

To break from its past, Caddy turned to someone who is different in every way.READ»

Why Is it So Hard to Be Kind?

Every so often, you have a small experience in business that teaches big lessons about what really separates winners from losers. I had one of those experiences a few weeks ago, involving my father and a Cadillac dealer.READ»

Undead Tech: The Hooked-Up Luxury Car

In the run-up to the Detroit Auto Show, there have been a lot of new hoopties sneak-peeked by luxury car companies, but perhaps none as truly hooked up as the new Audi A8. The A8 is arguably this year's torch-bearer for ...READ»

Blowing Up Cadillacs to Sell Cars

This fall, Cadillac will be running a new TV spot entitled "Re-ignition." The commercial is meant to show consumers that Cadillac and its woebegone parent are ready to come back into the luxury fray. Instead, it does something ...READ»