Cablevision plans to begin showing "interactive" advertisements to its cable customers next month, according to the Wall Street Journal, and other cable companies are following suit. The push is to make TV a "lean-forward" medium, ...READ»
Say what you like about the benefits of fiber-optic communications, and the future of home broadband: Cable hasn't given up the ghost just yet. Next month Cablevision will unveil its top-tier broadband service that speeds along at a ...READ»
It's been an accepted practice for many years, but the time has come for broadcast companies and their advertisers to change the "tricks" they play on us TV viewers.
Because they are losing eyeballs and therefore ...READ»
