BuzzFeed founder Jonah Peretti and chief creative officer Jeff Greenspan talk about how the company has maintained its culture while it's grown in audience and mandate and what’s next.
Presidential candidates typically employ lists in three ways: 1. during stump speeches; 2. during debates; 3. during press interviews. Obama adds a fourth: in a political ad on BuzzFeed.
BuzzFeed has hired a team of data scientists and is acquiring Facebook data company Kingfish Labs and hiring web video pioneer Ze Frank, all in an attempt to understand why things go viral. But can data replace creativity?
Does long-form journalism have an audience even at BuzzFeed, the place where 33 animals are extremely disappointed in you? The site's editor, Ben Smith, has found that it does. Now, how about that BuzzFeed book?
