A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.READ»
There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
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When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers--inflamed by branders and marketers--mysteriously become our desires, too.READ»
Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.READ»
Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street.READ»
Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.READ»
With more than 600,000 hacking attempts on Facebook every day, one might be forgiven for asking why we're so willing to share the intimate details of our everyday lives. Apparently, we have absolutely no trouble doing so, if whatever we see there looks good.READ»
What has become the underlying reason for why we do things in our lives? Why do we buy one thing over another, go someplace rather than another, or do one activity over another? Fear.READ»
From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old.READ»
That's right--when you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology. And of our modern-day dependency on gadgets.READ»
Understanding people through direct experience has become a forgotten part of American business. Here's how strangers can and should help shape brands.READ»
Lady Gaga Comes Out! Gwyneth Goes Topless! (Fwd: Photos.) Why do we fall for these and other trick headlines and email subjects over and over again? Click and read through this story for the answers you've been looking for! READ»
