Martin Lindstrom is a 2009 recipient of TIME Magazine's "World's 100 Most Influential People" and author of Buyology - Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal bestseller. Lindstrom is the CEO and Chairman of LINDSTROM Company and Chairman of BUYOLOGY INC. (New York and Tokyo) as well as BRAND sense Agency (London). Follow Martin Lindstrom on Facebook.

Buyology

BUYOLOGY | Comment

We Know What You Want And When You Will Buy It

BY Martin LindstromTue Feb 7, 2012

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing.READ»

LEADERSHIP | Comment

Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga

BY Martin LindstromTue Jan 31, 2012

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops. READ»

LEADERSHIP | Comment

Thou Shalt Covet What Thy Neighbor Covets

BY Martin LindstromMon Jan 23, 2012

When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers--inflamed by branders and marketers--mysteriously become our desires, too.READ»

LEADERSHIP | Comment

Under-Promise. Over-Deliver. And Your Brand's Fans Will Talk

BY Martin LindstromTue Jan 10, 2012

It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime.READ»

LEADERSHIP | Comment

Trust Me: Here's Why Brands Sell Trust, Subconsciously

BY Martin LindstromMon Dec 19, 2011

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.READ»

LEADERSHIP | Comment

Why Your Car Is The Next Advertising Battleground

BY Martin LindstromTue Dec 13, 2011

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street.READ»

LEADERSHIP | Comment

Online Stores Turn Savvy Shoppers Into Gamblers With Vegas-Style Tactics

BY Martin LindstromTue Dec 6, 2011

The tactics casinos use to keep players making bets until they leave at a loss are coming to your online shopping experience.READ»

BUYOLOGY | Comment

The 3 Best Cheap Marketing Moves Of All Time

BY Martin LindstromWed Nov 30, 2011

Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.READ»

BUYOLOGY | Comment

It's All About Me!

BY Martin LindstromWed Nov 23, 2011

From Coca-Cola to Lego, companies are banking on the "Me Selling Proposition" to revitalize their brands.READ»

BUYOLOGY | Comment

Generation Y Is Born To Startup

BY Martin LindstromWed Nov 16, 2011

There’s a fundamental difference between the rebels of the past and today: Generation Y are born entrepreneurs.READ»

BUYOLOGY | Comment

Looks To Buy For

BY Martin LindstromMon Nov 7, 2011

With more than 600,000 hacking attempts on Facebook every day, one might be forgiven for asking why we're so willing to share the intimate details of our everyday lives. Apparently, we have absolutely no trouble doing so, if whatever we see there looks good.READ»

LEADERSHIP | Comment

Danger! Article Up Ahead!

BY Martin LindstromMon Sep 26, 2011

What has become the underlying reason for why we do things in our lives? Why do we buy one thing over another, go someplace rather than another, or do one activity over another? Fear.READ»

BRANDWASHED

Brandwashed

BY Martin LindstromWed Sep 21, 2011

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LEADERSHIP | Comment

Creating Custom-Made Success

BY Martin LindstromWed Sep 7, 2011

From Legos to Japanese noodles, companies are letting users control their brand--and grow it.READ»

SIMPLICITY | Comment

A Store With Only 3 Products And Other Cases For Simplicity

BY Martin LindstromTue Aug 30, 2011

Less products, less choices, more impact? How keeping things simple can bring success.READ»

LEADERSHIP | Comment

Bottling The Past: Using Nostalgia To Connect With Customers

BY Martin LindstromTue Aug 23, 2011

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old.READ»

TECHNOLOGY | Comment

Are You A Victim Of Phantom Vibration Syndrome?

BY Martin LindstromMon Aug 1, 2011

That's right--when you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology. And of our modern-day dependency on gadgets.READ»

LEADERSHIP | Comment

What CEOs Can Learn From Siberian Teenagers

BY Martin LindstromWed Jul 20, 2011

Understanding people through direct experience has become a forgotten part of American business. Here's how strangers can and should help shape brands.READ»

BUYOLOGY | Comment

Kids Don't Read The Bible Any More

BY Martin LindstromMon Jul 11, 2011

Lady Gaga Comes Out! Gwyneth Goes Topless! (Fwd: Photos.) Why do we fall for these and other trick headlines and email subjects over and over again? Click and read through this story for the answers you've been looking for! READ»

BUYOLOGY | Comment

Pinched By A Virgin

BY Martin LindstromTue Jul 5, 2011

How "special" Legos, "stolen" salt shakers, and mysterious airport packages help brands over-deliver.READ»