As the choices of new marketing strategies and initiatives evolve, organizations constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications channel. Learn to help your organization determine how much to invest in from one vehicle versus another? The best way to do this is with the same logical approach for building your own personal or business investment fund. Think of each marketing channel as a stock in your portfolio. Your nonprofit can invest in all types of marketing communications-from paid advertising and direct mail to e-mail lists and social marketing and much more.
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