business

Leaping the Sustainability Divide

BY Russ MeyerWed Oct 14, 2009 at 5:45 PM

I’ve been on vacation for a couple weeks spending time in New Zealand, which seems to be a small country with a big commitment to integrating sustainability into daily life…but my blog posting on that will have to wait for another ...READ»

BLOGGING | Comment

Effective Internal Marketing Strategies for All Businesses

BY David CapeceWed Oct 14, 2009 at 7:58 AM

Southwest Airlines is not just an airline, it is “THE low-fare airline.” For Southwest, its motto gives internal direction and guidance. It serves as a practical tool for employees and executives to make decisions that are in-line with the brand. Rallying your team around a single mission builds a cohesive brand identity that will differentiate you from your peers. It’s not just reciting “we are the low-fare airline,” that will make you “THE low-fare airline,” however. It has to be the…READ»

BLOGGING | Comment

Developing a Marketing Plan Strategy

BY David CapeceTue Oct 13, 2009 at 8:06 AM

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach business goals. Ultimately, you are finding the most effective strategies to sell your product or service to the most receptive audiences. There are several key stages in developing a marketing plan that help you organize and prioritize your…READ»

ACADEMIC CAMP | Comment

Business

BY The Delphian School OregonMon Oct 12, 2009 at 3:30 PM

Practical Math for Business Majors As part of students' initial study of mathematics in the Upper School, a special section in Practical Math is included on every student's program. Practical Math primarily addresses personal ...READ»

BLOGGING | Comment

How to Set Business and Marketing Goals

BY David CapeceMon Oct 12, 2009 at 8:22 AM

Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your company direction and focus. Ultimately, you have to motivate your team and it is...READ»

BLOGGING | Comment

Top 5 iPhone Apps for Productivity

BY David CapeceMon Oct 12, 2009 at 7:49 AM

Apple’s App Store downloads surpassed 2 billion in just over a year, at an astonishing rate of 6.6 million downloads per day. With more than 85,000 apps available, iPhone and iPod users are at no loss for options. The iPhone can be as useful as you need it to be, and the potential that it has is amplified even more with the right apps. The App Genius has made it easier to find some undiscovered apps, and undoubtedly added to the rapid increase in downloads. From personal use to strictly business, the iPhone or iPod can deliver results quicker than you can say, “There’s an app for that.” For many, business is done solely on the iPhone, from entering credit card information…READ»

BROKER | Comment

How to Approach Buying a Business

BY Mark JeffSun Oct 11, 2009 at 11:39 PM

When you are looking to get into business for yourself or looking to expand your current enterprise, it can be prudent to buy a business that is already up and running instead of starting a new one.READ»

BUSINESS | Comment

Sales Training and Social Networking

BY Steve RosenbaumSun Oct 11, 2009 at 11:03 AM

Here is the first question is how does social media change or effect the way salespeople can and should prospect?READ»

BUSINESS | Comment

The Link Between Training and Six Sigma

BY Steve RosenbaumSat Oct 10, 2009 at 7:54 PM

Do quality improvement processes apply to how people learn?READ»

BUSINESS | Comment

Common Excuses for Not Getting More New Patients.

BY Shaun KirkFri Oct 9, 2009 at 11:12 AM

1. There is too much competition The reason that there are many physical therapy offices in your area is likely because there is a high concentration of doctors in that area as well. Physicians generally refer to a PT facility that is close to their office. There are exceptions to this rule but is predominantly holds true. The game that you need to know how to excel in is how to acquire the majority of these patients in this area. Name one PT who left a densely populated area and put his or her practice into the stratosphere. You likely don’t know of anyone who has made that happen. Your patients are going to the area that the doctors are located. Don’t run away.READ»

BLOGGING | Comment

FTC Cracks Down on Blogging Endorsements

BY David CapeceFri Oct 9, 2009 at 8:06 AM

The blogging community was shocked this week when the Federal Trade Commission announced on Tuesday an update of its guidelines for advertisers, which now extends into the realm of social media. In an effort to maintain full disclosure, honesty and transparency among brands and consumers, bloggers and other social network users must disclose their affiliation with a company for any product review, advertisement, or endorsement, whether it be a paid review…READ»

HOSPITALITY | Comment

Hospitality Executives Under Stress During Stressful Times Need Executive Stress Solutions

BY Simma LiebermanThu Oct 8, 2009 at 2:34 PM

Executive stress is real, particularly true for executives in the hospitality industry... Here are some actions that you can take as an executive to reduce stress, stay focused stay present. READ»

BLOGGING | Comment

The Digital Marketing Guide

BY David CapeceThu Oct 8, 2009 at 8:25 AM

How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigs, but far outweighed by…READ»

BLOGGING | Comment

Traditional Marketing Isn’t Dead Just Yet

BY David CapeceWed Oct 7, 2009 at 8:12 AM

“Although we have seen the computer and mobile phone screens taking on a significant role, their emergence has not been at the cost of TV viewership,” said Jim O’Hara, President, Media Product Leadership, The Nielsen Company. As of 2Q09 the 290 million people in the U.S. with TVs watch on average 141 hours of programming a month. Although there is a lot of buzz about social media and online programming, TV far outpaces online and mobile video. In fact, there…READ»

BUSINESS | Comment

Getting the Most From a Conference

BY Dayna SteeleTue Oct 6, 2009 at 4:40 PM

You've suffered through the cramped airplane ride, left friends & family behind and endured another chicken and rice lunch. At least have something to show for it!READ»

BLOGGING | Comment

How to Measure Your Success

BY David CapeceTue Oct 6, 2009 at 8:24 AM

Remember when the iPod first hit store shelves? If you were to take the NYC subway, about 25 percent of the passengers would have chalk-white ear-buds–listening to their iPods. Apple differentiated itself by simply changing the color of its ear-buds to white and it quickly became a fashion statement. Once you exited the subway, you’d see the white ear-buds on hundreds posters lining the streets. It was everywhere. Apple was the only MP3 player that was…READ»

BLOGGING | Comment

Marketing 101: What You Need to Know

BY David CapeceMon Oct 5, 2009 at 8:55 AM

We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Traditional media has tremendous reach, yet is increasingly marked as mental spam. Brand managers can easily measure their success, yet no longer have complete control. It’s difficult for marketers and business leaders to navigate through the challenging times many businesses face. There are so many variables to consider, finding the optimal path is difficult and...READ»

BLOGGING | Comment

Top 5: Up-and-Coming Blogs for Social Entrepreneurs

BY David CapeceMon Oct 5, 2009 at 8:29 AM

Along with sustainability and green living, social entrepreneurship is quite a hot topic. One way people can recognize their own potential for social entrepreneurship is by reading and following the works of those who are at the forefront of the movement. Social entrepreneurship is a grassroots effort that has picked up steam with the help of blogs and bloggers all over the world. By using their resources – the Internet and various social media platforms – they’re spreading the word in a way that stays true to their convictions, and still getting the message across to millions. These leaders are smart, successful, and have a great deal of insight into the constantly changing world around them. In this week’s top five, we’re exploring…READ»

ENTREPRENEUR | Comment

Nonsense At Work

BY James McIntoshMon Oct 5, 2009 at 7:28 AM

When is your business a business?The faster big businesses shed jobs, the more we need entrepreneurs. Thank goodness so many people kicked out by big business are trying their hand at small business. I hope you succeed.As ...READ»

BUSINESS | Comment

Changing Marketplace

BY Chris YatesThu Oct 1, 2009 at 1:16 PM

The market is changing because of Social Media.READ»

FACEBOOK FUTURE | Comment

Facebook Plans for the End of Its Salad Days

BY Kit EatonWed Sep 30, 2009 at 1:04 PM

Facebook's growth continues relatively unfettered, but the site's management is keen to get all the hooks in place to keep it relevant when growth begins to slow. Now it has taken a number of steps to address the issue.Today Facebook ...READ»

INFO GRAPHIC | 2 comments

Infographic of the Day: Google's Acquisition Map

BY Kelsey KeithWed Sep 30, 2009 at 8:36 AM

As Google shops around for new web acquisitions, a visual map of past conquests shows where the company's been before.READ»

BLOGGING | Comment

The Shifting Values in Digital Media

BY David CapeceWed Sep 30, 2009 at 7:42 AM

If the 80-90s were marked by overt capitalism and indiscreet pursuit of wealth, the recession of 2008-09 marks a millennial shift to a new, more humble and deliberate form of business. While “owning it” used to be about Wall Street bonuses and “bigger is better” greed, today “owning it” has taken on a different tone. People’s priorities have come into focus and they recognize that business is about more than just flashy material accumulation, entitlement and narrowly defined success. We see this new era marked by passion, trust and authenticity. Trust and authenticity may not be the first qualities that come to mind, when…READ»

BUSINESS | Comment

Simma's Seven Step Solution for Successful Inclusive Leadership

BY Simma LiebermanTue Sep 29, 2009 at 2:33 PM

Optimize your business results...create a more inclusive culture where everyone can do their best work, and enjoy what they do. READ»

BLOGGING | Comment

The Value of Reciprocity in Social Influence

BY David CapeceTue Sep 29, 2009 at 7:33 AM

In the digital age, reciprocity has never been more essential and evident than in the development of communities. Whether it's digging a friend's story, introducing a colleague on LinkedIn or adding a link to a fellow blogger on your blogroll, reciprocity is an integral part of online community development. In our Digital Influence in News and Politics Report, we found those with the greatest social influence heavily relied upon...READ»

business

Sponsored Links