How Carbon Offsets Are Like Stewardesses

AMC’s Mad Men ended its third season a couple of weeks ago. For those who don’t know the show, it’s a peek inside a 1960’s advertising agency. It's also an incredibly faithful depiction of a specific time and place, getting ...READ»

Intel's Everywhere: 75% of the Company's Business is Overseas

More than 75% of the company's business comes from overseas -- a trend that global stimulus spending is likely to increase.READ»

• Intel Risks It All (Again)
• Intel Then, Now, and Tomorrow [pics]

Optimizing Blog Post Headlines in WordPress

If you were to develop a site seven or eight years ago, you would likely need at least a basic understanding of programming codes like HTML or Javascript. Such coding was a significant barrier to entry for many non-digitally savvy users. The game changed when WordPress was developed in 2003. Since its release, Wordpress has grown to an incredible...READ»

Creating a Valuable Network of Business Relationships

“We all exist within this complex network of human development. Today, the human network’s reach and complexity have nearly exceeded our ability to understand what we are creating and how it affects us.” We have emerged from a period of excess and frivolity, where objects and things...READ»

Are Connections or Followers more Important: LinkedIn or Twitter?

In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of the mainstream media. What does it mean to have a network on Twitter? Could Ashton Kutcher ever collect 1,000,000 connections on LinkedIn? Probably not. But why?READ»

Top 5 Tips to Increase your Social Capital on LinkedIn

LinkedIn is a turning into a social media heavyweight — with just over 50 million users, the social networking site is turning into a must-have for professionals. Developing your social capital on LinkedIn is increasing in importance as more job-seekers flood the market. Getting a leg-up on your competition is crucial if you’re going to compete. We’ll discuss how to build your social capital by carrying on the...READ»

Social Capital and Friend 2.0

What is the meaning of a friend in the digital space? Does the definition of a friend change from one social network to another? Is a friend on Facebook any different than a MySpace friend? The value of user connections vary from one social network to another, which ultimately impacts social capital building strategies. Let’s first examine the differences between two...READ»

Social Capital 101

Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…READ»

Winning the Fight for More Business: What Savvy Customers Expect From Your Brand

Before they support your business, customers want to know what you’re all about—and why you deserve to get their money. When they're online, comparing products and services, does your brand stand out as the one that best satisfies their needs?READ»

Can MySpace Re-Invent Itself?

While MySpace’s rival, Facebook, consistently breaks monthly traffic records, the teen social network is on a steady decline. That is not to say MySpace does’t have a sizable audience. The teen social network has an estimated monthly traffic of 54.3 million, according to Quantcast.com. But 54.3 million is a steep 35% drop from their peak at 83 million in...READ»