business

How to Win Business

BY Paul VenablesThu Nov 19, 2009 at 11:55 AM

Paul Venables, 30 Second MBA faculty-member and ad man, on what makes a company succeed and how a leader instills success.READ»

BLOGGING | Comment

Marketing a Social Cause

BY David CapeceThu Nov 19, 2009 at 7:02 AM

Every year, businesses across the country participate in charity events, sponsorships, community development programs and other social initiatives. There is a trend towards doing more, beyond just writing a check. It’s about putting down the checkbook and rolling up your sleeves that will award you more attention to not only your charity, but to...READ»

BLOGGING | Comment

The Impact of the Web on Sustainability

BY David CapeceThu Nov 19, 2009 at 6:58 AM

The web has impacted nearly everything: from the way we do business to the way we keep in touch with our friends. The web has also changed the way we contribute to our communities. It is a tool for organizations to help individuals realize their impact — whether it’s beautifying their community or donating to...READ»

BUSINESS | Comment

Small Business Innovation Trends Mobile Enterprises

BY Mr Rickman Wed Nov 18, 2009 at 1:15 PM

Today, the number of unemployed in the U.S. has reached about 15 million, over 10 percent nationwide. As a result, millions of people are seeking new opportunities joining a growing trend of Mobile Office Entrepreneurs using the advances in communication technology, entrepreneurial creativity, and the ever-more-hectic pace of modern life all combining to encourage the rapid development of mobile businesses. READ»

BUSINESS | Comment

Seniors and Women Small Business Startups Gain Momentum

BY Mr Rickman Wed Nov 18, 2009 at 1:12 PM

Today’s “Third Age Entrepreneurs”, those seniors over 50-years old are healthy, energetic and competitive and determined to remain productive well into their 70s. They aren’t going anywhere near that rocking chair on the front porch if they can help it. Industry data shows seniors and women entrepreneur - small business startups rapidly increasing. Read more... READ»

BUSINESS | Comment

Seniors and Women Small Business Startups Gain Momentum

BY Mr Rickman Wed Nov 18, 2009 at 1:12 PM

Today’s “Third Age Entrepreneurs”, those seniors over 50-years old are healthy, energetic and competitive and determined to remain productive well into their 70s. They aren’t going anywhere near that rocking chair on the front porch if they can help it. Industry data shows seniors and women entrepreneur - small business startups rapidly increasing. Read more... READ»

BUSINESS | Comment

Chevrolet New Approach to Social Media

BY Chris YatesWed Nov 18, 2009 at 11:23 AM

Who are you getting to write blogs or do video production? Do you use someone in house? Do you pay an oustide source to do this? What about getting people to talk about you for FREE? Chevrolet figured out a way to do that in their ...READ»

BLOGGING | Comment

Connecting to the Creative Geek

BY David CapeceWed Nov 18, 2009 at 6:18 AM

The rise in Twitter users has been nothing short of remarkable. It has captured world-wide media attention and consequently sparked an explosion of users — from approximately 2 million monthly visits a year ago to 27 million today. In our exploration of social media, we have draw several parallels to...READ»

BLOGGING | Comment

YouTube Direct Enlists Citizen Journalists

BY David CapeceWed Nov 18, 2009 at 6:03 AM

YouTube announced Tuesday that it will be making it easier for citizen journalists to submit news and events to established news organizations. YouTube Direct bridges the gap between new (YouTube) and traditional media by empowering consumers with an accessible tool to submit video while providing established media a rich resource for breaking news...READ»

BLOGGING | Comment

Tumblr, the Next Emerging Platform?

BY David CapeceTue Nov 17, 2009 at 7:15 AM

If Twitter, Flickr and Facebook were to get together, it would look something like Tumblr. The microblogging site has a slick, clean design that allows for customization and sharing. In our analysis on social media, we found Tumblr to be a rising star with a growing artistic community. According to Quantcast, Tumblr is gaining steam in the U.S. by consistently surpassing its traffic records. If it continues its rise, Tumblr could emerge from the underground into the mainstream in a very...READ»

BLOGGING | Comment

Entrepreneur Spotlight: Ryan Paugh from Brazen Careerist

BY David CapeceTue Nov 17, 2009 at 6:59 AM

We have explored many facets of Gen Y. We identified key attributes and mindsets, examined Gen Y in the workplace and developed effective marketing strategies. To take a deeper look into the social networks of the up-and-comers, we spoke with Ryan Paugh, the co-founder of Brazen Careerist. Brazen Careerist is a career We have explored many facets of Gen Y. We identified key attributes and mindsets, examined Gen Y in the workplace and developed effective marketing strategies. To take a deeper look into the social networks of the up-and-comers, we spoke with Ryan Paugh, the co-founder of Brazen Careerist. Brazen Careerist is a career management tool for the next generation of professionals. Brazen Careerist allows users to...management tool for the next generation of professionals. Brazen Careerist allows users to...READ»

BUSINESS | Comment

How about a reality show titled "my so-called expertise?"

BY Kelly BlokdijkTue Nov 17, 2009 at 1:46 AM

These days one doesn’t have to go far to stumble upon experts in just about every possible category. The interesting thing is that for most situations, there really doesn’t seem to be a uniform method to evaluate whether those who ...READ»

BLOGGING | Comment

Digital Influence in the Network Economy

BY David CapeceMon Nov 16, 2009 at 6:03 AM

Yesterday, I presented “Digital Influence in the Network Economy” at the PodCampAz Conference. The high level principle is that in a network economy, value flows from connectivity. Value is created and shared by all members of a network and economies of scale stem from the size of the network (see full pdf of presentation and outtakes from our podcasting interview). While transactional exchanges of goods and currency have traditionally been the primary economy, the network...READ»

BLOGGING | Comment

Top 5: Social Media Lessons from PodcampAZ

BY David CapeceMon Nov 16, 2009 at 5:49 AM

From Wordpress to crowdsourcing to personal branding, fellow digital gurus shared their best tips at PodCampAZ. It started off with tips from a millenial talking about blogging and included the story behind the famed ShalerJump. Here’s the top 5 outtakes from a great PodCampAZ Conference: Wordpress Blog Development. As blogging continues to expand it’s popularity (with over 250,000 bloggers on WordPress today), there are a few tips that can take your game…READ»

ADVERTISING | 5 comments

Will This Advertising Get Me Laid?

BY Douglas CretsSun Nov 15, 2009 at 2:41 PM

Every start-up social media entrepreneur should be looking closely at what people are saying about advertising as a profit strategy.READ»

BRANDS | Comment

They’d better start now. Brazil, that is. On greening the 2016 Olympics.

BY Russ MeyerFri Nov 13, 2009 at 11:50 AM

That’s what ran through my head this week when I heard the latest news about the upcoming 2010 Winter Olympics in Vancouver. On November 5th, the city officially handed over the athlete’s village to the Olympics, which prompted a ...READ»

BLOGGING | Comment

Google Chrome Innovates SPDY from HTTP: 55% Faster

BY David CapeceFri Nov 13, 2009 at 11:07 AM

SPDY aims to revolutionize the web by creating a faster browsing experience. In fact, the Google Chromium blog says the SPDY protocol is 2x as fast as HTTP in its test labs. The load speed results of the top 25 websites were 55% faster on SPDY than HTTP. Interestingly, Google is making the SPDY / HTTP a Chrome-only enhancement and the...READ»

BLOGGING | Comment

Case Study: Kiva

BY David CapeceFri Nov 13, 2009 at 7:18 AM

Kiva launched the first person-to-person microfinancing website in 2005 with the mission of alleviating poverty through lending. Since its inception, Kiva has made significant strides in actualizing their goal. As of October 2009, Kiva has distributed $100 million in loans from over 249,000 lenders in...READ»

BLOGGING | Comment

Google Latitude Tracks Your Location History

BY David CapeceFri Nov 13, 2009 at 7:12 AM

While most people use Google maps to get directions or look up an address, few realize the many other options available using the Maps feature. One such application is Google Latitude, a more social feature which enables users to track location history and discover the world around them. On Wednesday, Google announced added features to the Latitude location application that will make the tool more powerful than ever. Now, users can…READ»

BLOGGING | Comment

How Charity Newcomers are Revolutionizing the Non-Profit Sector

BY David CapeceThu Nov 12, 2009 at 6:47 AM

Social cause is not just about writing a check and mailing it to your favorite charity every year. No, not for the newest wave of non-profits. This up-and-coming generation of charities is developing innovative financial structures, embracing the power new social technologies to engage audiences, taking big risks and changing the face of...READ»

BLOGGING | Comment

Pushing the Limits: A Look at ACLU and PETA

BY David CapeceThu Nov 12, 2009 at 6:44 AM

It was during this event that the world first heard of the organization behind the controversy, PETA. Since then, PETA has graced the headlines on many occasions: "Nude PETA Women Shower at 7th and Penn." and "PETA profits from animal suffering..."READ»

BLOGGING | Comment

Best Digital Practices in the Health Industry

BY David CapeceWed Nov 11, 2009 at 6:41 AM

Healthcare insurance, reform, H1N1, food contamination and countless stories that pull on our heartstrings are daily discussion topics in newsrooms, blogs and dining room tables across the nation. It should come as no surprise that many of the top 50 digital social-cause influencers are related to health. Health is clearly on the American mind. Now the question is why have...READ»

BLOGGING | Comment

Environment and Animals Intersect as Nature’s Cause

BY David CapeceWed Nov 11, 2009 at 6:36 AM

More and more people are becoming aware of the importance of the natural world and the human impact on our planet. This discussion is growing politically, economically and culturally. The emergence of planetary cause, inclusive of animals and the environment, is being fueled online. While United Way and the Salvation Army may lead the way in total dollars...READ»

BUSINESS | Comment

Increase Sales Using Dynamic Marketing

BY Mr Rickman Tue Nov 10, 2009 at 5:05 PM

As the choices of new marketing strategies and initiatives evolve, organizations constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications channel. Learn to help your organization determine how much to invest in from one vehicle versus another? The best way to do this is with the same logical approach for building your own personal or business investment fund. Think of each marketing channel as a stock in your portfolio. Your nonprofit can invest in all types of marketing communications-from paid advertising and direct mail to e-mail lists and social marketing and much more. READ»

BUSINESS | Comment

Sales Results Developing Website Conversion Rates

BY Mr Rickman Tue Nov 10, 2009 at 4:35 PM

Several lead – sales management tools are available to help you monitor the download conversion rates. Do you know your site's conversion rates? What do you take into consideration when making changes to your site's design? Research has shown that 60% of websites do not know their conversion rates. By regularly measuring the websites effectiveness it will increase your sales in comparison with most competitors.READ»

Sponsored Links