You may have read that Air Canada's regional airline Jazz has removed life vests from all of its aircraft to save weight and thus get better fuel mileage. I've read that the reason Jazz can do this is that Canadian regulations ...READ»
Road Warrior Wild of Amadeus, the world's leading travel technology provider, not only tells you how to cut time and stress on your next business trip, but offers expert insight to companies seeking to make their travel dollar go farther.READ»
When selling to organizations or professionals, I find it useful to consider the following three constituents when building your set of marketing messages:
The buyer – this is the person or groups of people who ultimately ...READ»
As 2008 turns to 2009, many of us in the marketing world are planning our programs for the next 6-12 months. For young companies operating in an elevated state of uncertainty, it is even harder this year to know where to spend the ...READ»
“Times are tough.” “Budgets have been cut.” “You have to preserve valuable cash until the storm blows over.” “The competition won’t be spending money on marketing now, so there is less pressure to spend money ...READ»
I am underwhelmed by the amount of tips provided by “new media” consultants about how to sustain an ongoing marketing program. The emphasis of such programs often centers around the latest “hot” tool or service, like Facebook, ...READ»
Road Warriors – there is good news for any last minute business trips you might be considering before the end of 2008. We are seeing sharp declines in ticket prices that present affordable opportunities to close that last sales ...READ»
30 November 2008
OK, so you have completed your first product/service and you are ready to launch. Now what? Planning the actual launch event/vehicle is crucial to your company’s success. Here are several items you will need to ...READ»
Airline carriers are cutting capacity an average of six to 14 percent this fall. (That’s nearly 3,000 fewer domestic flights a day during Thanksgiving!) With the usual increase in leisure travelers due to holiday traffic in the last ...READ»
