Based on my last post, I thought it might be helpful to
present several ideas about how to get small/young companies to focus on
investing in strategic marketing, early in the product/service development
cycle.
First, let's look ...READ»
"Shoeless" Joe Jackson got that nickname for taking off his shoes once in the second game of a doubleheader in 1908.One hundred and one years later, TSA is still making Shoeless Joes of us all with the apparently immutable requirement ...READ»
Bumping is the nemesis of the business traveler. Leisure travelers often have a certain amount of latitude as to when they need to arrive at a destination. Not so with the road warrior, who is a clockwork captive. While it is highly ...READ»
Your company is only as good its people. An awful cliché, but it is usually true. Hiring the wrong people is the most critical mistake a small company can make, so it makes sense to learn from others. Here are some important hiring ...READ»
When the founding fathers endowed us with certain inalienable rights I would have hoped they had the foresight to assume these truths would have been self-evident even when sitting on an airplane.Unfortunately, it seems like the ...READ»
“We don’t want to let the cat out of the bag too soon.” “We know what our customers want, for god’s sake, we are average users ourselves” “We need to focus on our product; customer feedback will delay the ...READ»
This is the first installment in a series of “mini-articles” that examine the top major mistakes startups and small companies make. This post looks at how blindly following a company vision cause a young/small ...READ»
Anne Marie Chaker of The Wall Street Journal wrote an excellent review recently of the new bus services that have come onto the scene to cater to business travelers. Her story includes a charming video of her trip to Baltimore on ...READ»
Business travel is the oil that lubricates the wheels of business. I've always felt that companies that cut back on travel for business are cutting back on their business's prospects. Now several surveys say that while ...READ»
As the fall marketing “season” gets underway, now is a good time to propose some simple and free ideas for tracking web leads. In many businesses today, the way to create sales leads is to run a variety of marketing ...READ»
I'm sure it comes as no news that spending time in a sealed, pressurized aluminum tube at high altitude is probably not the most healthful thing you can do to your body. For that reason, one would think that fliers might have ...READ»
It gets pretty cloudy in Juneau, Alaska. Constant overcast, plus the fact that the airport there is surrounded by mountains, has caused many flight delays and cancellations. Fifteen years ago Alaska Airlines (AA) came up with a ...READ»
I have spent the last few weeks reviewing a number of startup websites and I can’t help but notice the same design flaws in most of the sites. Young companies, often started by technologists, are sure that their technology or ...READ»
Enough is enough.
On July 17, I blogged about Ryanair's announcement that it was mulling the idea of requiring passengers to pay to for potty privileges.
Ryanair has now topped itself. It now is floating the trial balloon ...READ»
Okay, I have a confession. For the past several months I have been a "virtual" road warrior. Like many of you I, too, have been affected by corporate travel restrictions. As a result, today I crossed the jetway threshold for the first ...READ»
Most travel experts think Ryanair's announcement that it is considering charging for bathroom access on the plane was purely a PR ploy. But I think it was more in the nature of a trial balloon.
Yes, Ryanair is justly regarded ...READ»
A follow up to a previous post about customer service - below are a few more experiences that definitely go in the “don’t do” column of how to successfully market your company, product, or service….. Have you ever tried ...READ»
When Farecast became part of Microsoft's Bing Travel, it instantly became one of my go-to Web resources for business travel. For one thing, its search function is much more logical than that of an online travel agency. For another, it ...READ»
With no sign of a recovery in airline travel, and with aviation gas costs ramping up, the major carriers are continuing to cut capacity, led by Delta Air Lines and American Airlines. What this indicates is that we are not out of ...READ»
One genuinely good piece of news for business travelers in a generally bleak year for it is that TripAdvisor has launched a Business Travel Center to bring to business travelers the kind of customized services that leisure travelers ...READ»
If you thought the government would tax the very air you breathe if only they could figure out how, you'll be unsurprised to learn that government wants to tax your talk too. Cell phone talk, that is.
More specifically, work-related ...READ»
Before you criticize someone you should walk a mile in their shoes. That way when you criticize them, you're a mile away and you have their shoes. Yes, it's an old joke but I'm reminded of it when I fly with kids - whether the kids ...READ»
Pick up any book in the Marketing section of your local bookstore, or a current magazine on the newsstand and you are sure to see at least one article about one of the following"how to" topics – such as:
...READ»
Whole-body scanners will replace metal detectors, in a little-noticed policy shift at the TSA (Transportation Security Administration). This means that instead of walking through the familiar security portals that stand next to the ...READ»
