The strength of a politician’s personal brand can be the difference between winning and losing an election. As a business owner or a professional, here are three key takeaways. READ»
While no two branding campaigns are exactly the same, the reality is that virtually no branding campaign will succeed if it is lacking in any of these elements.READ»
Your audience will identify branding that feels forced and artificial, and is going to be more attracted to a brand that is genuine, vibrant, and fun. So how can you infuse your personal brand with fun?READ»
Public speaking is an incredibly powerful way to brand yourself as an expert in your field. It’s a great way to increase your credibility, and it can even be a direct source of new business. READ»
Giving SMS text message marketing a try is a wonderful idea when you are trying to increase your engagement with your current customers or fans-- and can be another effective touchpoint in your personal brand development. READ»
The goal of every personal branding campaign is to help the individual stand out amidst the competition--so don't be afraid to stand out in the crowd. READ»
Focusing on relationships is a great way to leverage the power your personal branding efforts. Unfortunately, many business owners are so busy running and marketing their business that they fail to take advantage of them.READ»
Twitter is a great place to engage with your audience and keep them up to date on all of your latest adventures, and it provides a fun, laid-back atmosphere--the perfect venue for building an interesting and dynamic brand. These three easy steps will help you make the most of your brand on Twitter. READ»
Often referred to as “finding your niche,” the process of identifying your target market is an all-important first step in any marketing and branding campaign. Here are several questions to ask in order to identify your ideal target market. READ»
Today’s technology makes establishing a video identity achievable for every single business owner. YouTube and other video-based websites are dramatically growing in popularity every day, so don’t wait until it is too late to jump on this bandwagon.READ»
Personal branding is an enjoyable and profitable pursuit. But for many people, getting started can be a challenge. Here are the items that should be first on your checklist. READ»
Personal branding is not a difficult concept to grasp. Basically, you want to be known as an expert in your area of expertise, and you want to stand out in the minds of your audience.READ»
While it is true that your personal appearance and the impression you have on those around you are both important, the reality is that personal branding is all about the details. Beware of these three "little things” that many business owners get wrong...often with disastrous consequences for their brand. READ»
The traits that once set you apart from others in your market will be imitated, and soon you will look just like everyone else. Fresh tips on keeping your brand from becoming stale.READ»
