To some in management, the fact that their workers get a paycheck from the company is the beginning and the end of any consideration they deserve. That attitude will cost you.
It makes sense for consumer-facing companies to leverage social media--it seems natural to like your favorite restaurant or rock stars, after all--but how's it working out for B2B companies?
Now that the proverbial glass ceiling is broken in many industries, we have to ensure there are great resources for those girls who want to succeed as entrepreneurs or high level executives. Fortunately, those organizations are out there.
The employer is now the client. That means it's no longer about a company taking care of you, it's about you taking care of yourself--and that includes your learning, your growth, and your brand.
The next time you visit Wikipedia, take a moment to soak in the enormity of the project--and reflect on the fact that it was created by unpaid volunteers motivated by nothing other than their own passion and sense of purpose. Here's how you can inspire the same zeal in your team.