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Interbrand’s 2009 Best Global Brands: Coke #1, Google Rising

Coke remains the most powerful “syrup turned secret formula” in the world. Remarkably, a small beverage company from the 1800s turned into and sustained itself as a global icon. Interbrand, which just released its annual list of top 100 brands, declares Coke the #1 brand for 10 years running. Its brand value of $68 billion is the majority of its $128 billion enterprise value. The big gainer on this year’s list is Google, which rose 25% to…READ»

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Top 5 SEO Marketing Tips

SEO is a powerful tool to increase brand visibility and presence on the web. As the Internet is now a primary source of information and goods, it only makes sense to be as visible as possible in order to attract and meet the needs of your customers. There are many ways to approach SEO efforts, and it can be difficult for businesses just starting out. Luckily, there are many resources available to assist in SEO efforts, especially for small businesses. In this week’s top five we’re providing…READ»

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This is not for you – The power of exclusivity

I was always the last choice in sports. Athletically underwhelming is what you might call it. There are some people that were not born with an advantageous physical disposition and I was one of them. When I would be picked last for the team, what everyone was trying to say is “this is not for you.” My inability to excel in any sport (I tried swimming, soccer, you name it) ended in...READ»

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Relationships and the Art of Selling

Today, selling skills are increasingly important for everyone and can provide advantage in finding jobs, partnering, and even in dating. Have you ever stopped to wonder what makes a good sales person? Is it the good looks and charisma? Superior golf skills? The confidence to convince others? The ability to extract extra dollars through intense negotiations? Yes, all of these attributes are helpful in selling. But there’s more to selling than…READ»

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Relationships and the Art of Selling

Relationships and the Art of Selling Today, selling skills are increasingly important for everyone and can provide advantage in finding jobs, partnering, and even in dating. Have you ever stopped to wonder what makes a good sales person? Is it the good looks and charisma? Superior golf skills? The confidence to convince others? The ability to extract extra dollars through intense negotiations? Yes, all of these attributes are helpful in selling. But there’s more to selling than…READ»

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The Re-Emergence of Entrepreneurship

The current recession has brought about many buzzwords in the media; recession-proof, recessionista, and the great recession are just some of the many words that have been thrown around in news stories and blogs over the past year. Countless articles have been published inquiring about what people are doing now, when the job market is at its worst. Some people continue their schooling, others stay locked into jobs they can’t stand. One topic that hasn’t…READ»

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Top 5: Innovative Brand Logo Designs

A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual identity” projects, because they are essentially creating the identity of the brand and the people behind it. There are some obvious examples that are always circulating—Nike’s…READ»

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The Hidden Potential in Apple’s App Genius

This year’s Apple “Rock and Roll” conference welcomed the return of CEO Steve Jobs. Rumors had been swirling for weeks prior to the event regarding the next Apple innovations. While the largest announcements to come out of the keynote address—a camera on the iPod nano and a new version of iTunes—one announcement that has made Apple fans especially excited is the addition of Genius for the Apps store. We'll discuss the hidden potential in this new Genius...READ»

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