business development | Fast Company

New Influencer: A Social Media and Blogging Classic

BY David CapeceThu Oct 22, 2009 at 7:00 AM

Thinking about writing a blog for your small business or are you a marketer looking to dial-up your clients presence on the web? Paul Gillin’s book, The New Influencer: A Marketer’s Guide to Social Media, offers practical advice for anyone, whether you’re a seasoned marketer or digital novice, to increase brand presence and capture new audiences in the online space. Nearly four years after its publication, it remains relevant and useful to industry professionals and greenhorns…READ»

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Brand Spotlight: Hulu

BY David CapeceWed Oct 21, 2009 at 7:04 AM

Beyond a product, a brand is important for establishing a company’s image in the eyes of its customers. On the Internet, it’s even harder for a Web-only brand to establish itself, considering the hundreds, if not thousands, of other sites ready to take its place. In order to get the attention of users, offering a unique product is key, while putting a solid brand and image…READ»

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Debunking Myths About Gen Y

BY David CapeceTue Oct 20, 2009 at 7:20 AM

Over the past few years, the media has seemingly defined Gen Y into a single stereotype. While some may fit the stereotype, there are tens of millions more breaking the mold and exceeding expectations. Gen Y is 76 million members strong, full of diversity, creativity and bursting with potential. Gen Y wants to be remembered. They’ve been through the highest highs and lowest lows on both personal and economic levels. Many are establishing themselves as leaders, influencers...READ»

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Advertising Launch: Verizon Android Takes on iPhone

BY David CapeceMon Oct 19, 2009 at 9:48 AM

Forrester predicts that Google's Android will overtake Apple's iPhone as the 2nd largest smartphone platform by 2012. That's a bold prediction for Google to topple the hottest, most buzzworthy phone in the world. The first step in the Android attack, an advertising campaign Droid Does, has launched and we like what we see. While Android is off to a good start with a buzzworthy campaign, this is just the first attack. Let's stay tuned for...READ»

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Top 5 Tips for Hiring Top Talent

BY David CapeceMon Oct 19, 2009 at 9:45 AM

There is a guiding philosophy that human capital can be an organization’s most important asset. In sports, managers are counted on to provide leadership in managing the team. From Joe Torre to Vince Lombardi, several standout managers have been able to deliver consistently great performance. Similarly, star performers are game changers on the field. In the business world, we all know about Steve Jobs and his track record with Apple. We recently worked with a client with a client...READ»

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LinkedIn Reaches 50M Users

BY David CapeceFri Oct 16, 2009 at 8:24 AM

Facebook and Twitter have both recently passed significant milestones in new user growth over the past few months, Facebook reached 300 million users, while Twitter saw growth rates over 1000 percent. It came as no surprise that LinkedIn would follow suit, announcing on Wednesday that the popular professional networking site had surpassed 50 million users. The news was even more interesting in that much of the growth came from unique visitors, signaling to those in charge that people were going...READ»

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Does Your CEO Blog?

BY David CapeceThu Oct 15, 2009 at 8:04 AM

“Helping Dolphins Fly” is the title of blogpost from CEO of Microsystems, Jonathan Schwartz. Sun Microsystems is not helping dolphins fly of course, it’s a metaphor for their acquisition of My SQL (their logo is a dolphin). Johnathan is one of the leaders in the CEO blogging community and has set an example of the what a CEO blog can be. We will weigh the benefits and downsides of CEO blogging to help determine whether or not you, as a CEO, or your boss should take…READ»

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Making a presence on all fronts

BY George DennisWed Oct 14, 2009 at 1:28 PM

The importance of online and offline marketing effortsREAD»

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Effective Internal Marketing Strategies for All Businesses

BY David CapeceWed Oct 14, 2009 at 7:58 AM

Southwest Airlines is not just an airline, it is “THE low-fare airline.” For Southwest, its motto gives internal direction and guidance. It serves as a practical tool for employees and executives to make decisions that are in-line with the brand. Rallying your team around a single mission builds a cohesive brand identity that will differentiate you from your peers. It’s not just reciting “we are the low-fare airline,” that will make you “THE low-fare airline,” however. It has to be the…READ»

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Developing a Marketing Plan Strategy

BY David CapeceTue Oct 13, 2009 at 8:06 AM

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach business goals. Ultimately, you are finding the most effective strategies to sell your product or service to the most receptive audiences. There are several key stages in developing a marketing plan that help you organize and prioritize your…READ»

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