You may think you’re talking the language of your potential customers or clients, but in reality you may not be making your point any more clearly than a sign that reads: “Please use the escalator on your behind.”
When someone’s brand story hits the sweet spot with his or her intended audience, the effects can be far-reaching and incredible, because it’s all about biology. We can’t help but be drawn in by a great story.
Personal attention motivates, inspires, and engages people. Most importantly, it makes them buy from you. If you aren't giving your full attention to clients, it can cost you a lot more than a sale, as these cautionary case studies show.