business development | Fast Company

Are Connections or Followers more Important: LinkedIn or Twitter?

BY David CapeceMon Nov 30, 2009 at 7:25 AM

In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of the mainstream media. What does it mean to have a network on Twitter? Could Ashton Kutcher ever collect 1,000,000 connections on LinkedIn? Probably not. But why?READ»

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Top 5 Tips to Increase your Social Capital on LinkedIn

BY David CapeceMon Nov 30, 2009 at 7:23 AM

LinkedIn is a turning into a social media heavyweight — with just over 50 million users, the social networking site is turning into a must-have for professionals. Developing your social capital on LinkedIn is increasing in importance as more job-seekers flood the market. Getting a leg-up on your competition is crucial if you’re going to compete. We’ll discuss how to build your social capital by carrying on the...READ»

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Social Capital and Friend 2.0

BY David CapeceTue Nov 24, 2009 at 8:19 AM

What is the meaning of a friend in the digital space? Does the definition of a friend change from one social network to another? Is a friend on Facebook any different than a MySpace friend? The value of user connections vary from one social network to another, which ultimately impacts social capital building strategies. Let’s first examine the differences between two...READ»

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Social Capital 101

BY David CapeceTue Nov 24, 2009 at 8:14 AM

Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…READ»

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Can MySpace Re-Invent Itself?

BY David CapeceFri Nov 20, 2009 at 7:38 AM

While MySpace’s rival, Facebook, consistently breaks monthly traffic records, the teen social network is on a steady decline. That is not to say MySpace does’t have a sizable audience. The teen social network has an estimated monthly traffic of 54.3 million, according to Quantcast.com. But 54.3 million is a steep 35% drop from their peak at 83 million in...READ»

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Microsoft Office 2010 Moves to the Cloud

BY David CapeceFri Nov 20, 2009 at 7:31 AM

When Canadian company i4i sued Microsoft this past August, watchdogs in the software community predicted that the move would encourage Microsoft to bring up their plans for a move to cloud computing much earlier than planned – and it looks like they were right. In addition to the announcements of a new and improved version of Internet Explorer and a major update of the Silverlight runtime platform at this week’s Microsoft at the…READ»

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Marketing a Social Cause

BY David CapeceThu Nov 19, 2009 at 7:02 AM

Every year, businesses across the country participate in charity events, sponsorships, community development programs and other social initiatives. There is a trend towards doing more, beyond just writing a check. It’s about putting down the checkbook and rolling up your sleeves that will award you more attention to not only your charity, but to...READ»

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The Impact of the Web on Sustainability

BY David CapeceThu Nov 19, 2009 at 6:58 AM

The web has impacted nearly everything: from the way we do business to the way we keep in touch with our friends. The web has also changed the way we contribute to our communities. It is a tool for organizations to help individuals realize their impact — whether it’s beautifying their community or donating to...READ»

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Connecting to the Creative Geek

BY David CapeceWed Nov 18, 2009 at 6:18 AM

The rise in Twitter users has been nothing short of remarkable. It has captured world-wide media attention and consequently sparked an explosion of users — from approximately 2 million monthly visits a year ago to 27 million today. In our exploration of social media, we have draw several parallels to...READ»

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YouTube Direct Enlists Citizen Journalists

BY David CapeceWed Nov 18, 2009 at 6:03 AM

YouTube announced Tuesday that it will be making it easier for citizen journalists to submit news and events to established news organizations. YouTube Direct bridges the gap between new (YouTube) and traditional media by empowering consumers with an accessible tool to submit video while providing established media a rich resource for breaking news...READ»

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