Maturity on social media sites distinguish the likes of Justin Timberlake from Justin Bieber. But it's not just celebrities who need to manage their online presence. Here's how to keep it all in check.
You may think you’re talking the language of your potential customers or clients, but in reality you may not be making your point any more clearly than a sign that reads: "Please use the escalator on your behind."
When someone’s brand story hits the sweet spot with his or her intended audience, the effects can be far-reaching and incredible, because it’s all about biology. We can’t help but be drawn in by a great story.
Personal attention motivates, inspires, and engages people. Most importantly, it makes them buy from you. If you aren't giving your full attention to clients, it can cost you a lot more than a sale, as these cautionary case studies show.