The compass figures prominently in the Disney philosophy of customer service ("Guestology"). Here are the four key points of its customer-care beliefs.
When someone’s brand story hits the sweet spot with his or her intended audience, the effects can be far-reaching and incredible, because it’s all about biology. We can’t help but be drawn in by a great story.
Whether you’re a politician, an entrepreneur, or a professional, it’s important to create a narrative that attracts the people you want in as powerful a way as possible.
Personal attention motivates, inspires, and engages people. Most importantly, it makes them buy from you. If you aren't giving your full attention to clients, it can cost you a lot more than a sale, as these cautionary case studies show.
After months of campaigning, Romney can finally set his aim at the White House. While he’s doing so, let’s take a moment to examine the marketing strategies that ultimately proved successful.
Internet TV harnesses the power of face-to-face conversation, without requiring the massive budget needed to reach an audience through “traditional” TV.
Crisis management is an important skill to have--but by the time you need it, it’s too late to learn. There’s plenty for us to absorb from Rush Limbaugh's recent travails, so take these lessons to heart.
