business development | Fast Company

How LinkedIn Could Cross the Chasm

BY David CapeceTue Dec 8, 2009 at 7:15 AM

Though Twitter has captured much of the social media attention in the past year, LinkedIn continues to pick up steam. While the professional-focused social network recently reach the 50 million user mark, we set out to discover how the site could accelerate its growth. We used Quantcast to analyze LinkedIn and other top-tier social networks to identify the best practices to...READ»

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Stengthening Brand America: Interview with Edward Burghard

BY David CapeceTue Dec 8, 2009 at 7:12 AM

Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and ...READ»

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Top 5 Tips to Increase Social Capital on Facebook

BY David CapeceMon Dec 7, 2009 at 6:38 AM

Coca-Cola is the leading brand on Facebook with over 3.7 million fans. More and more brands are creating fan pages to capture the hundreds of millions of Facebook users across the world. Facebook can be a powerful tool to generate website referrals, engage existing and acquire new customers. It’s about creating meaning in your digital space that people want to be a part of. We’ll discuss how to brand your page, build relationships and engage and empower your…READ»

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NYT Moves to the Crowd?

BY David CapeceFri Dec 4, 2009 at 6:51 AM

As we find more and more ways to connect online, the trend of crowdsourcing only seems like a natural progression to solve problems, collaborate, and join in discussion with people from around the world. Crowdsourcing’s scope – from social networks to intellectual capital and microfinancing – covers nearly...READ»

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Boxee Gathers iTunes, Hulu, Last.fm and More in New Set-Top

BY David CapeceFri Dec 4, 2009 at 6:40 AM

With the availability of devices like Tivo, DVR, and online video streaming platforms, we have access to nearly every show on television, whenever we want it. Our growing media consumption – whether it’s through TV, YouTube, iTunes, or streaming video – is no doubt growing each year, and expanding beyond the television set itself to ever more popular on-demand streaming platforms. Online video streaming will get even…READ»

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Is Banner Advertising Still Relevant?

BY David CapeceThu Dec 3, 2009 at 6:48 AM

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

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“First Click Free” Will Give Allow Publishers to Re-Enforce Pay Walls

BY David CapeceThu Dec 3, 2009 at 6:42 AM

After Rupert Murdoch proposed blocking his paid sites from Google (saying, search engines are “feeding off the hard-earned efforts and investments of others”), the search engine giant has made a surprising move to reach across the table and help publishers like Murdoch. In the past, Google has been criticized for thinking like engineers (for instance, the copyright infringements that made Google Books possible), not business people. They might be…READ»

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Digital Influencers Usher in a New Era in Branding

BY David CapeceWed Dec 2, 2009 at 7:15 AM

Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question is not just how brands can survive, but more importantly, how can brands thrive?READ»

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Using Google to Optimize Blog Post Headlines

BY David CapeceWed Dec 2, 2009 at 6:53 AM

Optimizing your blog post headlines often seems like a mysterious, esoteric, black art. With data-rich online resources, optimizing blog post headlines can be simple, straightforward and actionable. Such resources, like Google, eliminate much of this mystery surrounding the issue. We will walk you through the simple steps of optimizing your blog post headlines — from how to identify your keywords and…READ»

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