business development | Fast Company

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Turn Up The Heat In Your Marketing, Miami Style

BY Lisa NirellTue Feb 14, 2012

Need some inspiration for your marketing plan? These four tips will raise temperatures--in a good way.READ»

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The GOP Primary Proves Personal Branding Isn't Optional

BY Nick Nanton & JW DicksWed Feb 8, 2012

The strength of a politician’s personal brand can be the difference between winning and losing an election. As a business owner or a professional, here are three key takeaways. READ»

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The Power Of Stillness

BY Lisa NirellTue Jan 10, 2012

Instead of waiting a year to take a retreat, schedule a strategy session, or review your customer accounts, what would be possible if you scheduled five minutes every day to reflect in silence? Before you break into a cold sweat at the thought of temporarily turning off your electronic devices, consider the benefits of this new daily routine. READ»

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What LeBron James Can Teach Us About Personal Branding

BY Nick Nanton & JW DicksFri Dec 30, 2011

LeBron James' personal branding nightmare is packed with lessons for creating a powerful personal brand. READ»

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Netflix And The Power Of Perception

BY Nick Nanton & JW DicksTue Nov 29, 2011

As the brand-bruised Netflix admitted in a recent shareholder letter, perception matters. Here's how your company can avoid a similarly dramatic fall from grace. READ»

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Is Inertia Winning Over Innovation?

BY Lisa NirellMon Nov 14, 2011

We recently surveyed our B2B community, and inertia was a recurring theme. Credit is tight, buyers are slow to make purchasing decisions, and global economic malaise hampers innovation. When it comes to investing in growth, today's volatile economy clearly makes many of us risk averse. READ»

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Keys To Personal Branding Success, Part Two

BY Nick Nanton & JW DicksFri Oct 28, 2011

While no two branding campaigns are exactly the same, the reality is that virtually no branding campaign will succeed if it is lacking in any of these elements.READ»

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Keys To Personal Branding Success, Part One

BY Nick Nanton & JW DicksThu Oct 20, 2011

What does it take to execute a successful personal branding campaign? Start with these three key elements.READ»

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Having Fun With Your Personal Brand

BY Nick Nanton & JW DicksFri Oct 14, 2011

Your audience will identify branding that feels forced and artificial, and is going to be more attracted to a brand that is genuine, vibrant, and fun. So how can you infuse your personal brand with fun?READ»

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Time For A Checkup: Is Your Personal Brand Healthy?

BY Nick Nanton & JW DicksMon Oct 10, 2011

Rather than sharing tips to build a stronger personal brand, it's time to assess its current state with this checklist.READ»

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Personal Branding: Why You Need To Start Giving Speeches

BY Nick Nanton & JW DicksWed Oct 5, 2011

Public speaking is an incredibly powerful way to brand yourself as an expert in your field. It’s a great way to increase your credibility, and it can even be a direct source of new business. READ»

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Text Message Marketing Can Take Your Personal Brand To The Next Level

BY Nick Nanton & JW DicksThu Sep 29, 2011

Giving SMS text message marketing a try is a wonderful idea when you are trying to increase your engagement with your current customers or fans-- and can be another effective touchpoint in your personal brand development. READ»

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Swimming Upstream To Bolster Your Personal Brand

BY Nick Nanton & JW DicksMon Sep 26, 2011

The goal of every personal branding campaign is to help the individual stand out amidst the competition--so don't be afraid to stand out in the crowd. READ»

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In Personal Branding, Relationships Are Key

BY Nick Nanton & JW DicksThu Sep 22, 2011

Focusing on relationships is a great way to leverage the power your personal branding efforts. Unfortunately, many business owners are so busy running and marketing their business that they fail to take advantage of them.READ»

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3 Personal Branding Secrets Revealed By NFL Superstars

BY Nick Nanton & JW DicksFri Sep 16, 2011

NFL players aren’t only strong, fast, and talented--some of them are branding geniuses.READ»

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How To Effectively Tell Your Brand's Story On Twitter

BY Nick Nanton & JW DicksMon Sep 12, 2011

Twitter is a great place to engage with your audience and keep them up to date on all of your latest adventures, and it provides a fun, laid-back atmosphere--the perfect venue for building an interesting and dynamic brand. These three easy steps will help you make the most of your brand on Twitter. READ»

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Personal Branding: Have You Identified Your Niche?

BY Nick Nanton & JW DicksTue Sep 6, 2011

Often referred to as “finding your niche,” the process of identifying your target market is an all-important first step in any marketing and branding campaign. Here are several questions to ask in order to identify your ideal target market. READ»

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Customer-Centric Strategies To Escape The Commodity Trap

BY Lisa NirellTue Sep 6, 2011

If you have been dragged into the land of commoditization, your job is to escape as quickly as you can. It is a dubious place to live with marginal value or spark. Price pressures and arm’s length relationships with the ultimate decision maker will eventually sink you. Things will not improve unless you deploy customer-centric strategies. READ»

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Three Reasons Your Brand Needs You On YouTube

BY Nick Nanton & JW DicksWed Aug 31, 2011

Today’s technology makes establishing a video identity achievable for every single business owner. YouTube and other video-based websites are dramatically growing in popularity every day, so don’t wait until it is too late to jump on this bandwagon.READ»

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Are You Making These Three Common Branding Mistakes?

BY Nick Nanton & JW DicksThu Aug 25, 2011

Mistakes are inevitable--what is important, as a business owner, is that you learn from your mistakes and that don't repeat them.READ»