Lessons from the dark side of over-investing in marketing ROI efforts and ignoring the creative aspects of marketing.

Stephen Covey had an uncanny ability to push his ego aside and make others feel included and valued. Even though we only met three times, he inspired me year after year to weave these key philosophies into my daily business activities.

The modern-day Holy Grail for marketing communications--relevant, powerful content--requires a new way of thinking about marketing as a media outlet.

Last month, I met privately with dozens of CMOs. Their biggest frustration is their inability to win the hearts and minds of the C-suite. Is it because they lack talent, communications skills, or chutzpah? Not at all. Their perceived role is limiting them from reaching their true potential.

In this increasingly complex, technology-addicted business world, here are the key questions CMOs need to face about the future of marketing.

The role of the CMO as we know it is facing unprecedented threats, and possibly extinction. If you are a senior B2B marketing executive or CMO, pay attention to these trends now.

Seven tips on how human resources and the marketing department can collaborate to create bigger profits for your company.

Look across the universe of possible ways you could delight your clients this month. It's easier and less costly than you think. Skip the traditional "drinks and dinner" route and consider these fresh alternatives.

As I sat across the City Club table from Mike, I realized the economic recovery was not yet in full swing. And the stress and strain of just making a living is affecting experts at all levels.

Technology is becoming increasingly pervasive in B2B buyer-seller relationships and strategic marketing endeavors. That’s why I could not resist the French-American Chamber of Commerce’s recent seminar with VINT's Erik vanOmmeren.