Stephen Covey had an uncanny ability to push his ego aside and make others feel included and valued. Even though we only met three times, he inspired me year after year to weave these key philosophies into my daily business activities.
Last month, I met privately with dozens of CMOs. Their biggest frustration is their inability to win the hearts and minds of the C-suite. Is it because they lack talent, communications skills, or chutzpah? Not at all. Their perceived role is limiting them from reaching their true potential.
Look across the universe of possible ways you could delight your clients this month. It's easier and less costly than you think. Skip the traditional "drinks and dinner" route and consider these fresh alternatives.
Technology is becoming increasingly pervasive in B2B buyer-seller relationships and strategic marketing endeavors. That’s why I could not resist the French-American Chamber of Commerce’s recent seminar with VINT's Erik vanOmmeren.