business development

When Risk / Reward is in Your Favor

BY David CapeceThu Jul 9, 2009 at 7:06 AM

During the lean years, risks become the central talking point, and we become scared of taking any risk. Instead of shunning all risks, consider the pros and cons (upside and downside), and take on risk at a pace that is appropriate for your organization. READ»

BLOGGING | Comment

Speaking With Influencers: A Buzz Marketing Guide

BY David CapeceWed Jul 8, 2009 at 7:54 AM

Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes–dig deep to find true value via reviews, free reports and blogs. Consumers are turning to word of mouth (via the web) as a valuable resource to make purchasing decisions. READ»

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How to Identify Influencers

BY David CapeceTue Jul 7, 2009 at 9:12 AM

Influencers come in all different shapes and sizes. There are cultural influencers, political influencers, and even those kids who often exert decision-making powers in their household.READ»

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Top 5: Tech Companies Securing VC Funding in June

BY David CapeceMon Jul 6, 2009 at 11:41 AM

As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured venture capital (VC) investment. These companies are pioneering...READ»

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Engaging the New Consumer: Database and Variable Marketing

BY David CapeceThu Jul 2, 2009 at 6:49 AM

After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. Amazon is an example of variable browsing--which combines variable marketing and digital perusing. READ»

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Engaging Influentials: Twitter and Beyond

BY David CapeceWed Jul 1, 2009 at 7:01 AM

Consider your role in the network economy. How you are going to add value to and expand your network? As you build your presence and your reputation, listen to the conversation around you, pursue authentic participation, and engage influentials who can amplify your message.READ»

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Developing Your Online Reputation

BY David CapeceTue Jun 30, 2009 at 7:41 AM

Developing your personal and/or professional brand can be difficult in a digital world moving at the speed of light (think fiber optic cable). We've created a shortlist of things to consider when building your digital brand...READ»

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Startup Strategy: Grow and Harvest Your Business

BY David CapeceWed Jun 24, 2009 at 6:08 AM

Many entrepreneurs struggle to develop a great product, and even after building a great product the road to significant market share may be difficult and take longer than expected. READ»

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Top 5 Strategies for Creating a Brand Name

BY David CapeceMon Jun 15, 2009 at 7:02 AM

Brainstorming names for your brand can often times be challenging because the possibilities seem endless. And after running through several hundred names, you might face a brick wall. We have created top five techniques to spur your brainstorm and inspire creativity.READ»

ANNOUNCEMENTS | Comment

Analog TV Ends Tomorrow, Win $100 from Our Reader Survey to Buy Cable

BY Colin DoodyFri Jun 12, 2009 at 11:21 AM

Help Fast Company as we continue to improve the Web site. In return for your time, you'll be entered to win 1 of 3 $100 AMEX gift cards. Click here to take the survey READ»

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Developing an On-Target Value Proposition

BY David CapeceTue Jun 9, 2009 at 6:08 AM

We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and be in great position for the upturn. It all begins with an on-target value proposition. READ»

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Bings $100 Million Ad Budget: A Lesson in Convincing VS Engaging

BY David CapeceWed Jun 3, 2009 at 6:44 PM

$100 million. That’s the marketing budget Microsoft has allotted to convince people to buy into their new search engine. Google’s new e-mail, instant messaging, wikis, forums, blogs, mobile, SMS… and everything-else-under-the-sun aggregator, called the Google Wave, intends to spend zero.READ»

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Top 5 Unconventional Brand Campaigns

BY David CapeceMon Jun 1, 2009 at 7:51 AM

Biodegradable coffee cup sleeves, hybrid vehicles, consumer-friendly solar panels and many more products are ways in which we are collectively trying to quell human impact on the environment. What about advertising? Direct mail, business-to-business, print space add up to a lot of junk paper. SEA LIFE London Aquarium is doing the opposite of traditional advertising—they’re sea-tagging.READ»

BUSINESS DEVELOPMENT | Comment

DNA Vertical Marketing Services

BY David AlmodovarFri May 22, 2009 at 11:56 PM

DNA Vertical offers an affordable and measurable approach to business development. We offer a full range of services focused on sales, marketing, and analysis.READ»

CAMBRIDGE WHO | Comment

Gaining a Foothold on Your Expert Status

BY Cambridge Who's WhoTue Apr 28, 2009 at 10:05 AM

The leading company for global networking, business growth, visibility and exposure explains why becoming an expert is important. READ»

BUSINESS DEVELOPMENT | Comment

Sharing Ideas and Information

BY Douglas ErnstTue Feb 24, 2009 at 10:58 PM

Hello. My name is Douglas Ernst. On behalf of my colleagues and me, thank you to everyone that has contributed to our successes, and growth – both personal and professional! The goal of this blog is to share the ...READ»

BUSINESS DEVELOPMENT | Comment

Are You Frozen

BY Adrian MillerWed Jan 28, 2009 at 8:44 AM

In an economic downturn, we are all like deer on a dark and windy road. Some of us see approaching headlights and instinctively know to leap into the woods. Unfortunately, others of us freeze. Unable to go left or right; we think ...READ»

BUSINESS DEVELOPMENT | Comment

Management styles - renewal needed

BY Robert HellerTue Dec 16, 2008 at 7:52 PM

Management has never really been accepted as an exciting or thrilling activity. However, this is mostly due to ignorance. Only a small amount of people have direct experience of what’s involved in management, what managers are like, ...READ»

BUSINESS DEVELOPMENT | Comment

Who Seduced Your Prospect While You Fell Off the Grid?

BY Adrian MillerThu Dec 11, 2008 at 11:31 AM

Patience is a virtue. Sure it’s an age-old adage, but it’s still very relevant when it comes to managing prospects. Too many of us, especially when times are challenging, tend to lose our cool and give up on relationships ...READ»

BUSINESS DEVELOPMENT | Comment

Business strategy and opportunity in dark times

BY Robert HellerWed Nov 26, 2008 at 9:05 PM

In these days of pessimism and gloom, anybody can be forgiven for looking back nostalgically at the days when venture capitalists, for example, would sound a far more bullish note, ringing the bell for opportunity. For example: ...READ»

BUSINESS DEVELOPMENT | Comment

What should managers do when things go wrong?

BY Robert HellerMon Nov 17, 2008 at 9:32 PM

Whatever the causes, there can be no doubting the result. The world is going through a period of acute economic anxiety and falling economic performance, both in large matters and small. In a sense, everybody has been here before. ...READ»

BUSINESS DEVELOPMENT | Comment