Associational thinking takes unrelated ideas and restructures them in novel ways. It's responsible for innovations from the theory of dinosaur extinction to Pinterest's groundbreaking layout. So how do you apply this principle to your business?
We all have fears and doubts. Even Steve Jobs. Even Barack Obama. One of the key differences between those that do extraordinary things and those that don't is the courage to move ahead even in the face of adversity.
When you study the great innovators and achievers in history, it turns out that they weren't necessarily smarter or inherently more talented. They simply released their fear of failure and kept trying.