We’ve heard the call: Social Media, Social Media, Social Media!And we’ve heard the response: What’s the return on investment for my business if we use social media?Regardless of where you fall on the scale of how useful social ...READ»
My approach with this article is based on a couple presumptions. First, you may not be too familiar with what is called social media. And second, you may be wondering if it’s really that big of a deal.
Defining Social Media ...READ»
If I were a financial planner do you think I’d counsel you to invest all your money in one company’s stock?
Let’s hope not.
Just as financial planners teach principles of diversification—and in these times, even mitigation ...READ»
Life is hectic. We’re all busy. It’s difficult to complete daily tasks and when we routinely forward them to the next day’s ‘to do’ list, it can be discouraging.
I recently read an article on the power of saying ‘thank ...READ»
I have a client, a start-up company, who seems much more enamored with legal counsel than public relations counsel.
I’ve experienced this type of opposition before — I’ve worked for Merrill Lynch in New York City, and have been ...READ»
Today I read an insightful blog post by Spike Jones about personal versus professional networking.
For years I have counseled clients and prospects that you are your brand. The Internet has emphasized this even ...READ»
In 2006 I was asked by a client to help them create and maintain an online pressroom where they could post press releases and include an RSS feed for journalists to subscribe to receive news and information directly from the ...READ»
