business

Top 5: Tech Companies Securing VC Funding in June

As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured venture capital (VC) investment. These companies are pioneering...READ»

How to Be a Lousy General Manager

It's easy, just answer a query about your company by putting the writer on a mailing list rather than accept his offer to meet. This was a $140,000 mistake made in real life.READ»

Engaging the New Consumer: Database and Variable Marketing

After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. Amazon is an example of variable browsing--which combines variable marketing and digital perusing. READ»

Nature's 10 Simple Rules for Business Survival

In the emerging fields of biomechanics and biomimicry, scientists are decoding rules that can help form businesses as hardy and long lasting as a forest. After all, nature is far harsher than the market: If you are not sustainable, ...READ»

• Green Business: Carbon Copy

Gavin Newsom Wants to Be Governor of California. Would You Hire Him?

The controversial mayor of San Francisco wants to upgrade to the governor's mansion. Would you hire this pretty face to run the world's eighth-largest economy?READ»

Patagonia’s Founder on Why There’s “No Such Thing as Sustainability”

Patagonia founder Yvon Chouinard may be pessimistic about the earth's future, but he's determined to keep fighting. An exclusive interview.READ»

• Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]
• Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

Engaging Influentials: Twitter and Beyond

Consider your role in the network economy. How you are going to add value to and expand your network? As you build your presence and your reputation, listen to the conversation around you, pursue authentic participation, and engage influentials who can amplify your message.READ»

Developing Your Online Reputation

Developing your personal and/or professional brand can be difficult in a digital world moving at the speed of light (think fiber optic cable). We've created a shortlist of things to consider when building your digital brand...READ»

A new antibiotic alternative

We've written about Intralytix, NovaBay, and Polymedix—companies developing drugs designed to circumvent the growing problem of antibiotic resistance. Now a hot-off-the-presses study from Nature suggests that ...READ»

Tiger Woods on Twitter, Facebook, and the Marketing of Pro Athletes

Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»

Fast Networking with Mindshare

Where does the project-schizophrenic entrepreneur of the 21st-century network?...not at the yacht club. The age of the garage-tinkerers turned Silicon Valley CEOs vaulted a generation of unsophisticated minds to the top rung of the ...READ»

Close More Sales: 3 Ways to Get In, Get Started and Make More Money Now--No Matter the Economy

Build lifetime customer relationships with clients who want to buy from you over and over again even in a lagging economy...READ»

Travel Search Wars: Google Tests City Guides, Bing Travel Plagiarizes

Seems like travel functionality is a trending topic in search engine design: Google's testing intelligently-created City Tours. Meanwhile Bing Travel, which we wrote about recently, is in trouble over an alleged plagiaristic ...READ»

Startup Strategy: Grow and Harvest Your Business

Many entrepreneurs struggle to develop a great product, and even after building a great product the road to significant market share may be difficult and take longer than expected. READ»

How to Feel Happy at Work--7 Secrets of a "Thank God It's Monday" Workplace

You can love your job and feel happy at work...habits that can change everything about the culture of your workplace. READ»

How to Get Motivated and Love Your Job Again

Are you motivated to wake up every morning and go to your job with full enthusiasm? Motivate yourself to strive for excellence...love your job again. READ»

LS9 joins forces with P&G

Last year, I wrote about LS9, the scrappy Bay Area-based company that's engineering microbes to churn out transportation fuel. Now, LS9 has joined forces with Procter and Gamble--an upstart-titan partnership that could potentially ...READ»

Dude, Where’s My Oil?

A Chinese company is trying to buy the Hummer brand from GM and the state-owned oil company is building massive storage tanks to stockpile gasoline and diesel fuel. It may make one chuckle - - they’ll need more gas to serve all those gas-guzzlers - - but there’s a more important message to take away from this news.READ»

Did The iPhone 3G S Sell a Million This Weekend? You Betcha

Some analysis last week poured cold water on the idea that the new iPhone 3G S would outsell its predecessor on the first weekend, and only make 500,000 sales. We say otherwise, and there's plenty of data around the net to back that ...READ»

How to Create a 20/20 Business Vision and Why it Matters

The turning point for a vision is when everyone sees it, gets it, and buys into participating to make it happen... built your vision... make that dream a reality. READ»

Is the Future of Advertising in Augmented Reality?

Yesterday we wrote about the Android AR app called Layar, and today a hands-on video demo appeared revealing something unexpected: In the future, if your business isn't in the right places on the Web, your trade will suffer. ...READ»

The SEC: What's Wrong And How To Fix It

Noted legal expert, Marc Morgenstern speaks his mind in this Selker Leadership interview on what is wrong with the SEC and potentially how it can be fixed, coming to the conclusion that the natural human tendency towards greater regulation is exactly the wrong approach to deliver safety, transparency and liquidity. This is part 1 of a 2 part seriesREAD»

Top 5 Strategies for Creating a Brand Name

Brainstorming names for your brand can often times be challenging because the possibilities seem endless. And after running through several hundred names, you might face a brick wall. We have created top five techniques to spur your brainstorm and inspire creativity.READ»

Why "Branding" Isn't Just Another Trendy Buzz Word

Our personal and professional brands are subject to the same type of exposure over time as many traditional consumer product brands. READ»

Developing an On-Target Value Proposition

We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and be in great position for the upturn. It all begins with an on-target value proposition. READ»