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bruce nussbaum

Reports Of Design Thinking's Death Were An Exaggeration

Though some have said we've moved past design thinking, its most exciting extensions move beyond the concept in its most narrow sense. Many wouldn't even be projects you'd expect from the IDEOs and Jump Associates of the world.READ»

Humanitarian Design or Neocolonialism?

Fast Company's Bruce Nussbaum raised some controversial questions in a trio of posts -- and readers had a lot to say. We sample the debate.READ»

Just Say No To 'Innovation'

Promoted as the "in" word in design circles in recent years, 'innovation' has become a mantra devoid of meaning. Glorified by the likes of Bruce Nussbaum of BusinessWeek and David Kelly of IDEO, "innovation" ...READ»