"The Book of Mormon" has taken Broadway by storm. With this one irreverent, but irrefutable success, the creators have rewritten how a Broadway musical can win the hearts and minds of its audiences. Surely there are lessons to be learned for marketers as well.READ»
Amanda Pekoe loved Broadway growing up. But after doing some of everything--directing, performing, producing, interning, and teaching theatre--it was business and marketing that she wanted to pursue. Here, she talks about the long path she took to start her own company.READ»
Janette Sadik-Khan cut through the congested knots of Manhattan traffic with a novel concept: Close some roads to cars. Green Light for Midtown, a project launched last May, has turned lanes of Broadway in Times Square and Herald Square into pedestrian zones--and sped up traffic.READ»
In early March, thousands of Youtube-surfing Broadway aficionados discovered Craig Stevens, a recent college graduate from Tennessee who, shortly after the new year, had followed his theatrical aspirations to New York.
"I ...READ»
"I don't want to say, ‘I told you so,’ but the show came in under budget at $2.1 million, and tickets are selling out. Our audiences are 60% black and 40% white. Seeing all these people in the audience who are new to ...READ»
