It took DreamWorks years of work and countless decisions to translate "How to Train Your Dragon" into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension.
"The Book of Mormon" has taken Broadway by storm. With this one irreverent, but irrefutable success, the creators have rewritten how a Broadway musical can win the hearts and minds of its audiences. Surely there are lessons to be learned for marketers as well.
Amanda Pekoe loved Broadway growing up. But after doing some of everything—directing, performing, producing, interning, and teaching theatre—it was business and marketing that she wanted to pursue. Here, she talks about the long path she took to start her own company.
Janette Sadik-Khan cut through the congested knots of Manhattan traffic with a novel concept: Close some roads to cars. Green Light for Midtown, a project launched last May, has turned lanes of Broadway in Times Square and Herald Square into pedestrian zones—and sped up traffic.