Location-based social networks are getting a lot of media attention and many businesses are experimenting with incorporating these services into their marketing mix. However, will these services truly go mainstream? Some have questioned whether LBS provide true business value for brands.
Location-based social networking just got itself a tidy little mash-up. Checkin Mania uses Gowalla, Foursquare, Brightkite, and Yelp and displays all the places that the networks' users have been checkin' out. There are diddy little icons to mark the maps, and you can click on the users' names as well as the places to find out what they think.