B2C brands, because they have a history of engagement with mass markets, tend to be far ahead of B2B companies when it comes to social media. Lessons from Coca Cola and Bravo, who are leading the way among consumer brands in social media.
Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device.
For the last several years, after simply adding the word "social" in front of everything from media and gaming to commerce and CRM, it's clear that we are finally approaching the end of the hype curve and starting to make sense of how it applies to the future of business and media.
Brands are racing to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge is earning the attention of consumers not just once, but also building a relationship with them over time. A new industry survey reveals the state and perceived effectiveness of social advertising today.
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals.