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Brian Graden

MTV's Digital Empire

MTV Plants Its Flag in the Digital World

The network famously missed its chance to buy MySpace. Lesson learned. Now its president, Van Toffler, is investing in dozens of digital media projects. Its 2006 acquisition of Harmonix Music Systems, the maker of the video game Rock Band, could soon develop into a billion-dollar business. And more digital developments seem to surface almost daily, including the launch earlier in the week of MTVmusic.com, MTV's first serious attempt at a full-fledged music-video site; and today's announcement of a deal that will bring the Beatles' music to the Rock Band format.READ»

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