I’ve lived about a mile from Apple campus in Silicon Valley for over 20 years. In my early design life, I even helped design some Apple products and advanced concepts. From that time until now, whether it was via my neighbors or friends that worked at Apple or from industry buzz in the Valley, I've developed a picture of "Steve" (you just say "Steve," and people in the Valley know which Steve you mean). My favorite wink-and-nod rumor was that Steve was really a robot that Wozniak created to rule the world. At a distance, that seems plausible.
To me, there’s something about a modern, high-end kitchen that seems unobtainable. It’s not that I think I’ll never be able to afford one (OK, it’s a little bit of that) but rather the complete absence of stuff — the long stretches of countertop, unmarred by mismatched appliances and tangled cords running from a single, crowded outlet.
Designers at all levels of experience could probably list hundreds of opinions about what makes design successful. After two decades of designing and leading numerous design teams I have quite a few myself. But I've filtered them down to seven core perspectives I like to call ASTRO Theory.
It may shock you to hear that I know very little about video gaming. OK, that's actually an overstatement. I know nothing about video gaming. That's not to say I don't have deep admiration, nay, awe for folks who not only understand this robust industry, but who are finding new and exciting ways to make money from it.