A new show peeks inside the Seattle offices of the folks behind cat-meme generating phenomenon I Can Has Cheezburger. It's going to get weird.

B2C brands, because they have a history of engagement with mass markets, tend to be far ahead of B2B companies when it comes to social media. Lessons from Coca Cola and Bravo, who are leading the way among consumer brands in social media.

Stuck in the unfortunate shadows of Bravo's new show "Start-Ups: Silicon Valley," which assures us that geeks are definitely the new rock stars, is a new series about developers that is trying really hard not to be stupid.

"We met with Pinterest, and they were asking us where we thought the connection between Pinterest and TV could be," says Lisa Hsia, EVP of digital for cable channel Bravo.

Television is facing tumultuous times. Three of cable's most powerful women sit down to compare notes.

"We have segmented the
audience that we go after. It sounds like crazy jargon," says Frances Berwick. Here's how
she describes the groups:

Shazam was once just a great app for identifying that cool tune on the radio. Now it's plunging into TV and advertising.

When Fast Company listed non-chefs Dan Cutforth and Jane Lipsitz among the most creative people in food, we praised them for producing Top Chef. Now, says Variety, they're getting their Just Desserts. Read More »