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brandwashed

Thou Shalt Covet What Thy Neighbor Covets

BY Martin Lindstrom | 01-23-2012 | 12:00 PM | CAREERS

When it comes to the things we buy, what other people think matters. A lot. Here's how the desires of strangers--inflamed by branders and marketers--mysteriously become our desires, too.READ MORE›

Under-Promise. Over-Deliver. And Your Brand's Fans Will Talk

BY Martin Lindstrom | 01-10-2012 | 12:26 PM | LEADERSHIP

It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime.READ MORE›

Trust Me: Here's Why Brands Sell Trust, Subconsciously

BY Martin Lindstrom | 12-19-2011 | 4:27 PM | LEADERSHIP

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.READ MORE›

Why Your Car Is The Next Advertising Battleground

BY Martin Lindstrom | 12-13-2011 | 12:24 PM | LEADERSHIP

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street.READ MORE›

Online Stores Turn Savvy Shoppers Into Gamblers With Vegas-Style Tactics

BY Martin Lindstrom | 12-06-2011 | 3:34 PM | LEADERSHIP

The tactics casinos use to keep players making bets until they leave at a loss are coming to your online shopping experience.READ MORE›

The 3 Best Cheap Marketing Moves Of All Time

BY Martin Lindstrom | 11-30-2011 | 2:55 PM | CAREERS

Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.READ MORE›

Danger! Article Up Ahead!

BY Martin Lindstrom | 09-26-2011 | 5:30 PM | LEADERSHIP

What has become the underlying reason for why we do things in our lives? Why do we buy one thing over another, go someplace rather than another, or do one activity over another? Fear.READ MORE›

Word-Of-Mouth Marketing: We All Want To Keep Up With The Joneses

BY Martin Lindstrom | 09-21-2011 | 3:01 PM | LEADERSHIP

Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a "real" family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to specific brands and products.READ MORE›

Brandwashed

BY Martin Lindstrom | 09-21-2011 | 11:00 AM | BUYOLOGY

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Creating Custom-Made Success

BY Martin Lindstrom | 09-07-2011 | 5:10 PM | DESIGN

From Legos to Japanese noodles, companies are letting users control their brand--and grow it.READ MORE›

A Store With Only 3 Products And Other Cases For Simplicity

BY Martin Lindstrom | 08-30-2011 | 11:36 AM | LEADERSHIP

Less products, less choices, more impact? How keeping things simple can bring success.READ MORE›

Bottling The Past: Using Nostalgia To Connect With Customers

BY Martin Lindstrom | 08-23-2011 | 4:54 PM | LEADERSHIP

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old.READ MORE›

Your Business Card Is A Billboard For Your Brand--What Does Yours Say?

BY Martin Lindstrom | 06-27-2011 | 9:51 AM | ETHONOMICS

If a brand can describe its core values and philosophy on its business card without a detailed description, the brand becomes a full representation of its vision.READ MORE›

Creative Marketing For Mom And Pop Shops

BY Martin Lindstrom | 06-16-2011 | 8:59 AM | CAREERS

Walmart might move in down the street and underprice you, but they can't take away your story. The stories of three small businesses might help you outfox your biggest competitors. READ MORE›