Once again, it seems consumers and the general public are ahead of many corporations and brands when it comes to sustainability. San Francisco’s new composting law has gone into effect, and many SF residents are excited about it. ...READ»
I’ve been on vacation for a couple weeks spending time in New Zealand, which seems to be a small country with a big commitment to integrating sustainability into daily life…but my blog posting on that will have to wait for another ...READ»
Someone I follow on Twitter is an organic farmer (@friendthefarmer). He knows I work in branding and asked an interesting question recently: “How do we make farmers heroes like chefs or rock stars?” I grew up on a farm in ...READ»
As the goal of this blog is to talk about Green Brands and the challenges companies big and small have in creating and marketing them, I thought a good place to start is with the latest data from consumers regarding their perceptions ...READ»
Powerful quote. Absolutely appropriate for this constantly evolving world in which we find ourselves. An acknowledgement that perception and reality are integrally linked. Squarely at the center of sustainability and brands. It’s a ...READ»
Are your internal brand messages getting crossed up with your external branding efforts? Untangle the mess through August 6 at the Internal Branding Conference, where speakers from such high-profile organizations as Hyatt, AAA, and ...READ»
Never have we seen an elected president, and maybe even any single person come into the spotlight as quickly, and with as much force as Barack Obama has over the last 4+ years. If online search (googling) can give any ...READ»
Smart Planet:
This is a world where people are fully aware of climate concerns and other worries but have a belief in science, human ingenuity and the power of free markets to sort everything out. It is a world of radical ...READ»
In these times of rampant uncertainty looking forwards has become something of a necessity. What will life be like in 2020 for a new generation experiencing the impact of such things as climate change, biotechnology and virtual ...READ»
As the branding agency for Slice - a manufacturer of innovative products that cut, slice, grate, etc. - Liquid Agency is already collaborating with world-class architects and designers like Karim Rashid and Yves Behar. Now, Michael Graves - the renowned architect whose line of products for Target is wildly successful is developing a new line of products for Slice.READ»
Obviously these are not the greatest of economic times, but believe
it or not, there is good news to be found in the midst of the financial
crisis — particularly if you are the Chief Marketing Officer of a
smaller community or ...READ»
For all intents and purposes, retail strategy is an oxymoron. Most marketers view retail as a tactic, not a strategy. They see it as a function of sales, not marketing. But those who understand the potential of a "retail ...READ»
Since I started blogging about social media and PR, I've managed to
spark a lot of discussion around some seemingly overlooked
opportunities for newspapers, journalists, brands and agencies to
embrace and integrate social media. ...READ»
I have spent the last few days at the Sustainable Brands conference in Monterey, CA. The event brings together some of the most infuential people in corporate, nonprofit, media, and other key arenas for a conversation about how to ...READ»
I just read Danielle Sacks’ post on Europeans Hearting Obama, which stirred me into a heartfelt response of my own…
When you think about it, Barack Obama, the human being, is in many ways the polar opposite of President ...READ»
‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price?
I got the inspiration for this blog in the Minneapolis airport this
weekend. As I went from gate F14 to A6 I saw ‘StarBUCKS.’ I stopped ...READ»
Brands that establish emotional connections can survive twenty years of stagnation.
In other words, I can't wait to see Indiana Jones and the Kingdom of the Crystal Skull.
This morning I watched the trailer on Yahoo. As ...READ»
Retailers seem to be cracking down on returns lately, and I don’t really blame them. I’m all for fairness if a product is defective, or the wrong size, but you have to draw the line somewhere. The customer isn’t right if ...READ»
Shouldn't it be "The Best Companies For Whom to Work?"
Whatever. Let's take a look at the companies making this highly-publicized list for 2008:
Number of publishers: Zero. That's unfortunate now, ...READ»
