branding

Taking Smart Risks

Our entrepreneurial spirit pushes us to explore risk, and seek out smart risk. These days there are more opportunities than there is money to fund them. Look at risk-taking as an exploration. Risks are necessary to make change happen. Look for ways to de-risk the opportunity. READ»

How a Brand Dies or How Not to Leave Your Brand to Fate

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

When Risk / Reward is in Your Favor

During the lean years, risks become the central talking point, and we become scared of taking any risk. Instead of shunning all risks, consider the pros and cons (upside and downside), and take on risk at a pace that is appropriate for your organization. READ»

The "We've-Always-Done-It-This-Way" Trap

If you ever run into obstacles affecting change with your brand, here's a quick argument why people around you should listen up.READ»

Building Brand Runways

Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»

Speaking With Influencers: A Buzz Marketing Guide

Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes–dig deep to find true value via reviews, free reports and blogs. Consumers are turning to word of mouth (via the web) as a valuable resource to make purchasing decisions. READ»

The Universal Frules of Framing Part III: You In Print

Your Book is a Chance to Frame Yourself, for Better or WorseREAD»

How to Identify Influencers

Influencers come in all different shapes and sizes. There are cultural influencers, political influencers, and even those kids who often exert decision-making powers in their household.READ»

Beyond the Glitter

Before you jump on the web application band wagon, make sure your glimmer doesn't fail to give users a clear idea about the company, or the call to action. READ»

Top 5: Tech Companies Securing VC Funding in June

As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured venture capital (VC) investment. These companies are pioneering...READ»

Engaging the New Consumer: Database and Variable Marketing

After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. Amazon is an example of variable browsing--which combines variable marketing and digital perusing. READ»

MTV's On-Air Rebranding Is 2-D With a Dash of Web

Today, MTV launches brand-new branding. Here's the rationale behind it--and why an overhaul didn't require changing up the logo.READ»

Engaging Influentials: Twitter and Beyond

Consider your role in the network economy. How you are going to add value to and expand your network? As you build your presence and your reputation, listen to the conversation around you, pursue authentic participation, and engage influentials who can amplify your message.READ»

Developing Your Online Reputation

Developing your personal and/or professional brand can be difficult in a digital world moving at the speed of light (think fiber optic cable). We've created a shortlist of things to consider when building your digital brand...READ»

Inside the Urban Demographic Mindset

About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»

Dear SyFy, Imagine Greater - Please!

The Sci Fi channel announced that it was changing its name to SyFy a few months ago, and the switch happens tomorrow. Unfortunately Bruce Willis is not going to rescue us from this colossal attack of bad branding and phonetic foolishness.READ»

• Ken Carbone's Yes to Less blog

Cone and Branding: It’s All About the Board!

Thanks to Cone and Intangible Business for a useful study ranking nonprofit brands.  As the study states, “the findings present important lessons about the role both revenue and brand play in determining an organization’s value ...READ»

To Reach Multicultural Youth, Go Mobile

It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»

Startup Strategy: Grow and Harvest Your Business

Many entrepreneurs struggle to develop a great product, and even after building a great product the road to significant market share may be difficult and take longer than expected. READ»

Top 5 Strategies for Creating a Brand Name

Brainstorming names for your brand can often times be challenging because the possibilities seem endless. And after running through several hundred names, you might face a brick wall. We have created top five techniques to spur your brainstorm and inspire creativity.READ»

What Is Next for Company Videos? 5 Thought-Provoking Links

I’ve recently bookmarked so many interesting sites on how companies use video I figured it’s time to open the vault and share a few of my favorite discoveries with you. I hope you’ll find something interesting, useful and ...READ»

Why "Branding" Isn't Just Another Trendy Buzz Word

Our personal and professional brands are subject to the same type of exposure over time as many traditional consumer product brands. READ»

Measuring Consumer Behavior: An Oxymoron

Excerpt from upcoming book: Sensory Balance and Wellness in New Home Sales READ»

Developing an On-Target Value Proposition

We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the downturn and be in great position for the upturn. It all begins with an on-target value proposition. READ»

Branding Bunny Burgers

Branding's a pretty brutal business, as any designer will tell you. But for a look at the complicated issues around pushing a product you can't quite get behind, it doesn't get much better than this hilarious prank by the sweet, ...READ»