branding

Internal Branding Conference

BY Clay DillowMon Jul 27, 2009 at 3:07 PM

Are your internal brand messages getting crossed up with your external branding efforts? Untangle the mess through August 6 at the Internal Branding Conference, where speakers from such high-profile organizations as Hyatt, AAA, and ...READ»

BRANDING | Comment

Melbourne Re-brands Itself With a $200,000 Logo--Will It Work?

BY Cliff KuangMon Jul 27, 2009 at 8:54 AM

Landor, the branding giant, takes aim at the city's brand--reflecting its ambitions to play on a larger stage.READ»

BLOGGING | Comment

Top 5 Venture Capital Firms: Funding Social Missions

BY David CapeceMon Jul 27, 2009 at 8:35 AM

In recent years, a new breed of venture capital firms has emerged to make an impact beyond just profitability. Social venture capital funds are adding a new mission in combination with positive financial returns: social and environmental impact. Highlighting social venture funds across the world, this week’s top five will focus on VC portfolios that range from organic beverages to water purification systems in Rajasthan to fiber optic enterprises making energy companies more efficient.READ»

BRAND | Comment

Words We Live By: How Certain Brands Defy Gravity

BY David BrierSun Jul 26, 2009 at 3:35 PM

I urge you to develop a brand that melts in your mouth, not in your hand, and that way, we’ll leave the light on for you, so you can have it your way. So let you fingers do the walking so we can help you avoid resorting to the ol’ plop, plop, fizz, fizz remedy. Just do it.READ»

BLOGGING | Comment

Rising Trend of Social Venture Capital

BY David CapeceThu Jul 23, 2009 at 8:15 AM

As venture capital continues to support cause-driven companies, entrepreneurs have an opportunity to be profitable and create long-term sustainability. Where at one time cause-driven businesses found it challenging to find investment, if the trend continues, social entrepreneurship will take center-stage and potentially be the gold standard of the investing world.READ»

BLOGGING | Comment

Trend Report Card: Mainstream Trends Pt. 1

BY David CapeceTue Jul 21, 2009 at 7:50 AM

To stay ahead of the curve, we developed key cultural and business mainstream trends in early February of this year. We found the freshest, promising startups like MealBaby and NowPlayIt to exotic companies like Shark Diver and Tripwolf, while orienting ourselves with the recessionary market. To see how we fared, below is our mainstream trend report card.READ»

BRANDING | 1 comment

Quality is in the Content

BY Tanya BabcockMon Jul 20, 2009 at 5:15 PM

Google Adwords is a useful, effective and cost efficient marketing tool to have in your quiver, but it requires some work ahead of time to make sure you are getting everything you can out of your campaign.READ»

DESIGN | Comment

3 Simple Steps to Improving your Business Image

BY Rocky TilneyMon Jul 20, 2009 at 2:01 PM

If you think your business is being unfairly judged because its image is inconsistent, consider the following 3 ideas:READ»

AWARD WINNING LOGO DESIGNS | Comment

FOAM magazine redesign by BXC

BY Drew Dougherty Communications SpecialistSat Jul 18, 2009 at 3:34 PM

FOAM gets a face lift.READ»

BLOGGING | Comment

Why Should Entrepreneurs Start a Social Mission?

BY David CapeceThu Jul 16, 2009 at 8:52 AM

It’s a simple question many entrepreneurs are asking themselves. Increasingly, entrepreneurs are pushing beyond purely self-interest-driven business to focus on ways in which they can leverage influence and expertise to impact social change—whether it’s a national video contest or a local blood drive.READ»

BLOGGING | Comment

The New Harry Potter Film and Business Culture

BY David CapeceWed Jul 15, 2009 at 8:56 AM

Just as Rowling, Lucas and Tolkien built worlds for their readers, CEOs and managers too have a responsibility to build a world for their employees—although not one of fantasy, of course. The culture and environment in a workplace is almost if not as important as the work itself. READ»

BRAND | 1 comment

What is Your Logo Saying About You?

BY David BrierTue Jul 14, 2009 at 2:54 PM

Since people see your logo every day, what's it saying about you when you're not looking?READ»

Why Good Intentions Earn You Nothing With The Consumer King

FOR THE GREENER GOOD | 1 comment

Responsible Consumerism and The Challenge of Real World Brand Building

BY Jeff SwartzTue Jul 14, 2009 at 11:00 AM

In an economy as whacked out as this one is globally, the tired "customer is king" adage is actually a wicked understatement. Consumers have seemingly infinite choices from good brands--many of them desperate to move the merchandise ...READ»

BLOGGING | Comment

An Introduction to Social Cause

BY David CapeceTue Jul 14, 2009 at 9:41 AM

Why incorporate a social cause into your brand? Cause-driven business has transformed our market economy landscape in profound, and positive ways. In today’s world, the social entrepreneur falls in ranks with the for-profit entrepreneur. READ»

BRANDING | 1 comment

Twit, Tweet and Twitter

BY Tanya BabcockMon Jul 13, 2009 at 11:26 AM

When I was younger, the word ‘Twit’ was reserved for those lacking in intellectual prowess. Now, ‘Twit’ is a word used for a 140-character word update on the highly popular Twitter network. And if you don’t know the word as a marketer, you had better learn it fast. READ»

BLOGGING | Comment

Key Social Cause Trends Leading Next Generation of Change Agents

BY David CapeceMon Jul 13, 2009 at 7:28 AM

We have identified ways in which change agents-businesses, organizations, communities and individuals alike-can elevate their impact and advance the conversation within their respective communities. Here are five essential trends inspiring the next generation of social action:READ»

BRANDING | Comment

You Can Thank the Web for Finally Giving Videos a Real Home

BY Thomas CliffordSun Jul 12, 2009 at 7:17 PM

So I’m on the phone with a fellow producer the other day and out of the blue I say…“Finally, after all these years, videos now have a home on the web…and they’re not homeless anymore.” “What do you mean?” he ...READ»

BRAND | Comment

Apple's Secret Branding Formula

BY David BrierSun Jul 12, 2009 at 2:00 PM

As seen in Brisbaine Times of Australia, this illuminates the often crooked path to a remarkable brand.READ»

BRANDING | Comment

Web vs. Print

BY Goran PaunovicSat Jul 11, 2009 at 7:24 PM

No, this review has nothing to do with the ‘Great Divide’ between Print and the Web. This article is about how the two aren’t the same, and why we shouldn’t anticipate the same effects and comeback from Print and Web ...READ»

BRANDING | Comment

Is the company logo important?

BY Goran PaunovicSat Jul 11, 2009 at 7:18 PM

- Do you have a company logo? How good it is? - Do you need a new logo for your new product or venture? - Is your company logo representing your company at its best? - Is your logo brandable and easy to recognize? - Is ...READ»

BLOGGING | Comment

Taking Smart Risks

BY David CapeceFri Jul 10, 2009 at 7:57 AM

Our entrepreneurial spirit pushes us to explore risk, and seek out smart risk. These days there are more opportunities than there is money to fund them. Look at risk-taking as an exploration. Risks are necessary to make change happen. Look for ways to de-risk the opportunity. READ»

BRAND | Comment

How a Brand Dies or How Not to Leave Your Brand to Fate

BY David BrierThu Jul 9, 2009 at 1:32 PM

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

BLOGGING | Comment

When Risk / Reward is in Your Favor

BY David CapeceThu Jul 9, 2009 at 7:06 AM

During the lean years, risks become the central talking point, and we become scared of taking any risk. Instead of shunning all risks, consider the pros and cons (upside and downside), and take on risk at a pace that is appropriate for your organization. READ»

BRAND | Comment

The "We've-Always-Done-It-This-Way" Trap

BY David BrierWed Jul 8, 2009 at 8:43 PM

If you ever run into obstacles affecting change with your brand, here's a quick argument why people around you should listen up.READ»

BRAVE NEW MARKETING | 2 comments

Building Brand Runways

BY Joel RubinsonWed Jul 8, 2009 at 4:34 PM

Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»

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