branding

The Hidden Potential in Apple’s App Genius

BY David CapeceFri Sep 11, 2009 at 7:04 AM

This year’s Apple “Rock and Roll” conference welcomed the return of CEO Steve Jobs. Rumors had been swirling for weeks prior to the event regarding the next Apple innovations. While the largest announcements to come out of the keynote address—a camera on the iPod nano and a new version of iTunes—one announcement that has made Apple fans especially excited is the addition of Genius for the Apps store. We'll discuss the hidden potential in this new Genius...READ»

BLOGGING | Comment

Effective Leadership Strategies for Chief Operating Officers

BY David CapeceThu Sep 10, 2009 at 12:26 PM

As a c-level executive, the Chief Operations Officer is expected to be involved in the day-to-day operations of a company. Companies large and small have a chief operations officers in some capacity. The following advice for would-be and established COO’s…READ»

SCOTT SCHUMAN | Comment

Brand Yourself and 4 Other Tips for Success From The Sartorialist

Thu Sep 10, 2009 at 11:15 AM

Scott Schuman is The Sartorialist, a fashion blogger with a lot more up his tailored coat sleeves than street shots of pretty people. This August, he released a compilation book of his photos aptly titled, "The Sartorialist." In honor of Fashion Week, we share with you his nuggets of wisdom and a few peeks at his book.READ»

BRAND | Comment

A Fast Thought for Fast Branding Professionals

BY David BrierWed Sep 9, 2009 at 1:02 PM

The first in a series of Fast Ideas for the Fast Company community from brand identity specialist David Brier.READ»

INTERNET | 4 comments

Report: How Twitter Buzz Is Built

BY Chris DannenTue Sep 8, 2009 at 9:28 AM

It's not how you think. A Boston research group called the Web Ecology Project has analyzed 12 of the service's most popular users over the course of a 10-day period, in order to understand how influence works on Twitter. The result ...READ»

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Effective Leadership Strategies for Chief Marketing Officers

BY David CapeceTue Sep 8, 2009 at 7:36 AM

CMOs have to balance their responsibility to drive business performance and brand development over the long-run, with the need for short-term results. In the quick-turn world of CMOs, sometimes tactics drive strategies. Seth Godin does a nice job of illustrating a world dependent on tactics in “when tactics drown out strategy.” Everyone needs results NOW, so CMOs are often stuck in the loop of trying to drive immediate results instead of creating a plan that could work but may take months to come to fruition.READ»

BLOGGING | Comment

Top 5 Reasons to Blog

BY David CapeceMon Sep 7, 2009 at 7:17 AM

You’ve probably heard the word “blog” thrown around many times, and for good reason. Today more than ever, it is important to have a company blog. No matter what size business it is—from a small firm to a large corporation, blogging is one of the best ways of communicating with customers and clients, and finding a larger audience as well. Many companies want to blog, but they don’t know where to start or what to write about.READ»

BLOGGING | Comment

Google and Future of Information and Copyright

BY David CapeceFri Sep 4, 2009 at 7:34 AM

What is copyright worth? As stories of the decline in sales of newspapers continue to be reported, as well as the possible shift in newspapers going completely digital, is it really worth these companies to go after such seemingly insignificant details?READ»

BLOGGING | Comment

Effective Leadership Strategies for CEOs

BY David CapeceThu Sep 3, 2009 at 8:23 AM

In Taoism, the yin and yang is the guiding principle of all things. Just as the opposite of water is fire, such is true for our roles in life. The Chief Executive Officer post has incredible responsibility of striking a balance between internal and external communications to guide the company in a profitable...READ»

BLOGGING | 1 comment

Luxury Debate: Generational Gap in Luxury

BY David CapeceWed Sep 2, 2009 at 7:47 AM

The gap between Generation Y and Boomers is widening as Gen Y comes of age. Much has been written about what Gen Y really wants, including their ideals in the workplace. Likewise, Gen Y is providing leadership and demanding change in the luxury industry. While their parents have become accustomed to outstanding service and impeccable quality, Generation Y is socially minded and impact-oriented. Yes, all luxury should have a certain base level of...READ»

BLOGGING | Comment

Best Practices in Executive Leadership

BY David CapeceTue Sep 1, 2009 at 8:37 AM

It is the key executive posts that will need to demonstrate the best practices to lead the way. We surveyed industry experts to glean the best practices in each key executive post: chief executive, marketing, financial and operating officer. In the coming weeks we will share these key insights and explore how to effectively lead and coordinate management teams.READ»

BRANDING | Comment

NIGERIA'S BRANDS AND SOCIAL MEDIA, CONTENT MARKETING

BY olaito oluyinkaTue Sep 1, 2009 at 8:36 AM

As a frontline Nigeria’s social media advocate, blogger in Branding, Public relations and social media category whose blog has earned international recognitions which includes Top 100 Branding blogs in the world as well as Top ...READ»

BRAND | Comment

Why Clichés are Death in Branding

BY David BrierMon Aug 31, 2009 at 11:22 PM

What role does complacency have in achieving a me-too brand? READ»

SEO | 1 comment

SEO: The most abused word in the tech world today

BY VJ MisraMon Aug 31, 2009 at 7:20 PM

How did SEO come to be known as the know-all and be-all of the Web? Is Search Engine Optimization really that hard to achieve?READ»

CRISPIN PORTER + BOGUSKY | 16 comments

Crispin Porter + Bogusky's Crowdsourcing Experiment Backfires

BY Cliff KuangFri Aug 28, 2009 at 10:43 AM

Designers revolt after the ad-agency solicits a crowd-sourced logo for Brammo Motorcycles.READ»

BLOGGING | Comment

Brand Marketers Embrace Social Media

BY David CapeceFri Aug 28, 2009 at 9:09 AM

If you perform a Google search on any big company’s name with the word Facebook at the end, chances are the top result will be the company’s own official Facebook page. The same goes for Twitter and YouTube. CocaCola and Pepsi, Apple and Microsoft, Target and Walmart—they all have a presence on some social media platform. The Internet was buzzing about the future of social media, media marketing, and how businesses can use social media to their advantage. Within the next year, an astonishing 82 percent of brand marketers will be using social media to promote their brand…READ»

BLOGGING | Comment

Luxury Trends: Tradition 2.0

BY David CapeceThu Aug 27, 2009 at 7:57 AM

As one of the most pervasive trends in luxury, Tradition 2.0 is about revamping and re-imagining luxury. Instead of starting from the drawing board, purveyors of luxury have found success in creating products, inspired by the old, with a new twist. READ»

BRAND | Comment

Brand Aid: The Cure for Gravity and Media Noise

BY David BrierWed Aug 26, 2009 at 10:19 PM

Leading Designer and Branding Expert David Brier sheds light on why some brands take off reaching cruising altitude and others never get off the ground.READ»

BLOGGING | Comment

Luxury Trends: Positive Impact

BY David CapeceTue Aug 25, 2009 at 9:22 AM

Some luxury brands are looking towards positive impact to overshadow many of the negative attitudes towards excessive spending. From hoteliers to iconic auto brands like BMW and Lexus to high-end eyewear, we will explore the many ways in which the luxury industry is adding a splash of green to their colors.READ»

BRAND | 1 comment

Is a Brand Like Air?

BY David BrierMon Aug 24, 2009 at 1:42 PM

A brand is more like air than meets the eye.READ»

BLOGGING | Comment

Top 5: You Might Be an Entrepreneur If…

BY David CapeceMon Aug 24, 2009 at 8:13 AM

“Our focus is now on entrepreneurship and innovation as opposed to industry attraction in the old-line sectors,” said Jeff Kaczmarek, president of the Economic Development Corporation in an interview with the New York Times. “In times of economic distress, it’s small business and entrepreneurs who lead the way out of these recessionary periods.”READ»

OLYMPIC LOGOS | 5 comments

Branding the Olympics: How Will 2016 Look?

BY Kit EatonMon Aug 24, 2009 at 7:20 AM

An examination of how Olympic logos evolved during the period between a city's initial bid for the Summer or Winter games and the final version the public got to see.READ»

BRAND | Comment

Why idsgn.org is the Best Design Site on the Web

BY David BrierSat Aug 22, 2009 at 1:49 PM

A new blog on design is showing how complacent and lazy everyone became, and the excitement they're building is leaving all others in the dust.READ»

BRAND | Comment

Can Design be Music to the Eyes as well as the Ears?

BY David BrierThu Aug 20, 2009 at 5:52 PM

Can a Grammy award winning cellist and an award-winning designer make music together? They're making gold.READ»

BLOGGING | Comment

Celebrating Social Cause: Case Study and Tips

BY David CapeceThu Aug 20, 2009 at 1:18 PM

What started as a conversation item in small pockets across the country is spreading like wildfire throughout the nation. No longer is a social mission a nice-to-have business item; it is a declaration of change. There is an emerging movement in business that is redefining the meaning of impact—to be something more. Fusing traditional business and social mission, entrepreneurs from every corner of the nation are signing on to the new, social business model.READ»

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